Articles

Content Strategy

Breaking Down Silos: A Unified Approach to Effective Content Strategy

by Tina Kister

Tina Kister of Teladoc on the artificial boundary that exists between marketing communication and technical communication and how to avoid it.

Data

What Do the New Data Privacy Rules in Europe Mean for Marketers?

by Jodi Daniels

Marketers, product managers, and user experience professionals need to understand how GDPR will affect them and how to prepare.

Content Strategy

Our Picks for the Must-Attend Content Marketing Events of 2018

by Dan Kenitz

Our picks for the most important content marketing events in 2018—and what you can expect when you show up.

User Experience

Designing Connected Content: Book Excerpt

by Carrie Hane and Mike Atherton

Learn about well-designed content + user experience from this Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow excerpt.

Content Processes

Should You Outsource or Hire for Content Creation?

by Cody Slingerland

Deciding whether to outsource content creation to freelancers or hire an internal employee to take it on? We explore the advantages and disadvantages.

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Columns

Change Management
feature image digital transformation

Digital Transformation: You Can’t Be a Content Caterpillar Forever

by Colleen Jones

Digital transformation means we can have the content future we aspired to. If we want it badly enough.

Content Leadership
Leadership and Strategic Thinking Books

The Top 11 Non-Content Books I Read Last Year

by Colleen Jones

Colleen Jones shares content insights gleaned from her favorite 11 non-content books read in 2016.

Content Leadership
colleen jones content column

My 7 Favorite Content Insights from Our Friends in 2016

by Colleen Jones

CEO Colleen Jones reveals 2016's top content insights from experts at Adobe, The Home Depot, Intel, Microsoft, and others and how they impact your strategy.

Strategic Thinking
2017 content predictions

5 Content Predictions for 2017 (and 1 Promise)

by Colleen Jones

These content predictions are the elements of content strategy, content intelligence and content planning that you need to know for 2017.

Content Processes
content effort

Should You Slow Down or Speed Up Your Content Effort?

by Colleen Jones

Colleen Jones advocates for slowing down the wrong content activities and speeding up the toughest content efforts.

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Fact Sheets

Content Strategy

Native Advertising/Sponsored Content Fact Sheet

by Content Science

Get facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.

User Experience
User Journey Fact Sheet

User Journeys Fact Sheet

by Content Science

Get facts and statistics about the growing demand for user journeys to plan content and much more.

Content Engineering
Artificial Intelligence Fact Sheet

Artificial Intelligence Fact Sheet

by Content Science

Learn what artificial intelligence is and how it can benefit content.

Content Leadership
leading teams

Leading Content Teams Fact Sheet

by Content Science

Establishing or growing a content team? Get a roundup of facts about leading content teams from Content Science Review.

Credibility + Trust
credibility and trust

Credibility + Trust Fact Sheet

by Content Science

Our Credibility + Trust Fact Sheet looks at the state of web credibility. Is it trustworthy?

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Infographics

Content Intelligence
content intelligence infographic

Content Intelligence Infographic

by Content Science

Our content intelligence infographic summarizes why it's in demand and what the key elements are.

Strategic Thinking

15 Facts About Content and Digital Transformation

by Content Science

Get statistics, quotes and more in this infographic about content and digital transformation. Image and text format.

User Experience

6 Elements of Content-Friendly User Journeys Infographic

by Content Science

How do you become a CX leader? It starts with defining user journeys, also known as customer or buyer journeys. Here are 6 elements you need to consider.

Content Intelligence

ContentWRX Index: Retail Infographic

by Content Science

Evaluating content effectiveness is important for retailers. ContentWRX Index: Retail Infographic reflects findings from our report.

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Podcasts

Change Management
digital transformation

CEOs: Embrace Digital Transformation by Putting the Customer First

by Colleen Jones and Toni Pashley

Content Science CEO Colleen Jones encourages CEOs to get head of digital transformation rather than fear or ignore the trend.

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Reports

Content Operations
Subscribe for Access

Content Operations + Leadership Benchmark Study: Full Report

by Content Science

What makes content operations successful? Find out from the full report of Content Science's benchmark study. PREMIUM CONTENT

Content Effectiveness
Subscribe for Access

The State of Content Effectiveness for Financial Service Providers: Full Report

by Content Science

Financial service providers aren't immune to the need for content evaluation. Find out why in our full report. PREMIUM CONTENT

Content Effectiveness
Subscribe for Access

The State of Content Effectiveness for IT Services and Software Technology Partners: Full Report

by Content Science

How important is content effectiveness for information technology services and software technology providers? Find out in our full report. PREMIUM CONTENT

Content Operations
Subscribe for Access

Content Operations + Leadership Benchmark Study: Detailed Findings

by Content Science

What makes content operations successful? Find out from the detailed findings of Content Science's benchmark study. PREMIUM CONTENT

Content Intelligence
content data pillars
Subscribe for Access

Content Intelligence Worksheet

by Content Science

Available to subscribers, this updated content intelligence worksheet will help you form a concrete plan to evaluate your content.

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Partner Whitepapers

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

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