Articles

Content Processes

Structured Workflow: A New 5-Step Approach to Content-First Design

by Rachel Harper

CFA Institute's Rachel Harper on why a content-first workflow is the way to go.

User Experience

Multimodal Design and UX: A Q&A with Designing Across Senses

by Content Science

John Alderman and Christine Park address UX and multimodal design in their new book, Designing Across Senses: A Multimodal Approach to Product Design.

Data

Using Customer Feedback in Content Strategy: Wring your Data for All Its Worth

by Cathy Ewaschuk

Cathy Ewaschuk of Dell on gaining more insight into the content requirements of your users by wringing your data for all its worth.

Content Effectiveness

The Content Advantage (Clout 2.0) Excerpt

by Colleen Jones

Does your content work for your customers? Find out in The Content Advantage (Clout 2.0), by CSR Founder Colleen Jones.

Content Processes

Content: The Next Big Thing for Design Systems

by Michael Haggerty-Villa

Michael Haggerty-Villa of Intuit on the current state of content in design systems.

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Columns

Change Management
feature image digital transformation

Digital Transformation: You Can’t Be a Content Caterpillar Forever

by Colleen Jones

Digital transformation means we can have the content future we aspired to. If we want it badly enough.

Content Leadership
Leadership and Strategic Thinking Books

The Top 11 Non-Content Books I Read Last Year

by Colleen Jones

Colleen Jones shares content insights gleaned from her favorite 11 non-content books read in 2016.

Content Leadership
colleen jones content column

My 7 Favorite Content Insights from Our Friends in 2016

by Colleen Jones

CEO Colleen Jones reveals 2016's top content insights from experts at Adobe, The Home Depot, Intel, Microsoft, and others and how they impact your strategy.

Strategic Thinking
2017 content predictions

5 Content Predictions for 2017 (and 1 Promise)

by Colleen Jones

These content predictions are the elements of content strategy, content intelligence and content planning that you need to know for 2017.

Content Processes
content effort

Should You Slow Down or Speed Up Your Content Effort?

by Colleen Jones

Colleen Jones advocates for slowing down the wrong content activities and speeding up the toughest content efforts.

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Fact Sheets

Search Engine Optimization
SEO

SEO Fact Sheet 2018 Edition

by Content Science

Sort the truth from the myths about SEO with this updated fact sheet from Content Science Review.

Social Media
social media

Social Media Fact Sheet 2018 Edition

by Content Science

From a content standpoint, investing in social media is not optional; it’s a necessity one cannot afford to ignore.

Content Strategy

Native Advertising/Sponsored Content Fact Sheet

by Content Science

Get facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.

User Experience
User Journey Fact Sheet

User Journeys Fact Sheet

by Content Science

Get facts and statistics about the growing demand for user journeys to plan content and much more.

Content Engineering
Artificial Intelligence Fact Sheet

Artificial Intelligence Fact Sheet

by Content Science

Learn what artificial intelligence is and how it can benefit content.

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Infographics

Content Intelligence
content intelligence infographic

Content Intelligence Infographic

by Content Science

Our content intelligence infographic summarizes why it's in demand and what the key elements are.

Strategic Thinking

15 Facts About Content and Digital Transformation

by Content Science

Get statistics, quotes and more in this infographic about content and digital transformation. Image and text format.

User Experience

6 Elements of Content-Friendly User Journeys Infographic

by Content Science

How do you become a CX leader? It starts with defining user journeys, also known as customer or buyer journeys. Here are 6 elements you need to consider.

Content Intelligence

ContentWRX Index: Retail Infographic

by Content Science

Evaluating content effectiveness is important for retailers. ContentWRX Index: Retail Infographic reflects findings from our report.

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Podcasts

Change Management
digital transformation

CEOs: Embrace Digital Transformation by Putting the Customer First

by Colleen Jones and Toni Pashley

Content Science CEO Colleen Jones encourages CEOs to get head of digital transformation rather than fear or ignore the trend.

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Reports

Content Operations
Subscribe for Access

Content Leadership + Operations Benchmark Study: Full Report

by Content Science

What makes content operations successful? Find out from the full report of Content Science's benchmark study. PREMIUM CONTENT

Content Effectiveness
Subscribe for Access

The State of Content Effectiveness for Financial Service Providers: Full Report

by Content Science

Financial service providers aren't immune to the need for content evaluation. Find out why in our full report. PREMIUM CONTENT

Content Effectiveness
Subscribe for Access

The State of Content Effectiveness for IT Services and Software Technology Partners: Full Report

by Content Science

How important is content effectiveness for information technology services and software technology providers? Find out in our full report. PREMIUM CONTENT

Content Operations
Subscribe for Access

Content Leadership + Operations Benchmark Study: Detailed Findings

by Content Science

What makes content operations successful? Find out from the detailed findings of Content Science's benchmark study. PREMIUM CONTENT

Content Intelligence
content data pillars
Subscribe for Access

Content Intelligence Worksheet

by Content Science

Available to subscribers, this updated content intelligence worksheet will help you form a concrete plan to evaluate your content.

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Partner Whitepapers

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

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