Does your content work? Is your content making an impact? Those questions sound simple, but for most organizations they’re hard to answer. And if these questions aren’t answered, our research shows it’s much less likely an organization will mature their content operations and report success.

Whether your organization is new to measuring content effectiveness or simply wants to get better at it, this webinar will help you move forward. Specifically, the Content Science team shares:

  • What content effectiveness is
  • Why measuring content effectiveness is important
  • A 3-step process for planning measurement of content effectiveness
  • A KPI matrix template
  • Tips for reporting measurement results
  • Tips for and examples of using measurement of content effectiveness in decisions
  • Examples from diverse industries and brands such as Dell, Elevance Health, American Cancer Society, Sallie Mae, and more

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The Author

Content Science transforms content into business advantage in the age of AI. The award-winning firm partners with the world’s top companies and nonprofits to turn content into a strategic asset that powers digital experiences, customer engagement, and AI innovation. Guided by a mission to help worthy organizations make content make a difference, Content Science combines independent research; expert consulting, creative and technical services; and proprietary technologies—including the patented ContentWRX assessment platform and the ContentIQ AI content superagent—to define bold strategies, build better systems, and achieve breakthrough value.

What to Check Out Next

This article is about
Content Intelligence + Measurement
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