Content Strategy
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What Is Content? Debunking Some Common Content Myths
by Colleen JonesDespite the growing importance of content, many content myths still persist in all shapes and sizes. In this article, Colleen Jones busts the most common ones.
The Importance Of Client Education For Client Retention In The Marketing Niche
by Dario SupanIn this article, I explore the 3 most common categories of clients and reveal how to educate them to improve your chances of retention.
Excerpt from ‘Lead With Content’
by Padma GillenWell structured governance is your Excalibur. Grab that sucker, get it out of that stone, and never let go! With a weapon like that you can fight the good fight.
An Interview with Ashley White from Le Stylo Rouge
by Susanna Guzman and ashleywhiteSusanna Guzman talks with Ashley White, fashion blogger and owner of Le Stylo Rouge, a content-fueled small business based in Kansas City.
Why You Should Say “F#ck Content Marketing”
by Randy FrischAdmit it: If you’re the CMO or the CEO of your company, you’ve probably thought of saying, “F#ck content marketing!” once or twice yourself.
6 Characteristics of a Kickass Content Vision
by Colleen JonesColleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
The Power of Pull: A Content Vision Success Story
by Colleen JonesRead how defining a content vision efficiently paves the way for a strategy, a roadmap, and tactics to achieve successful results.
The “How? Now. Wow!” Framework That’s Helped Monster Supercharge Its Content KPIs
by Margaret MagnarelliMonster's 3-pillar strategy called “How? Now. Wow!” has helped grow 2 key content KPIs: page views by 18 million and conversions to job search by 28%.
The State of Content in Latin America: Q + A with Alejandro Valencia of Getty Images
by Content ScienceContent in Latin America is alive and well, but the understanding of the process is still emerging.
Complex Content Vision + Strategy 90 Minutes at a Time: Q + A With Carlos Abler of 3M
by Carlos Abler and Colleen JonesLearn more about content vision in a multinational conglomerate in this Q+A with Carlos Abler of 3M and Content Science's own Colleen Jones.
Partner Whitepapers
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.