This excerpt from The Content Advantage by Colleen Jones explains how digital disruption adds challenges to planning, creating, and delivering content.
Get the highlights from a Content Marketing Institute report into the current state of B2B content marketing.
See what you can expect from Introduction to Content Marketing, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
Look out for new content marketing courses on LinkedIn Learning, drawing on material from The Content Advantage and Content Science Academy.
Simple ways to scale up nonprofit association content strategy, based on a new study.
Colleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
Read how defining a content vision efficiently paves the way for a strategy, a roadmap, and tactics to achieve successful results.
Content in Latin America is alive and well, but the understanding of the process is still emerging.
Monster's 3-pillar strategy called “How? Now. Wow!” has helped grow 2 key content KPIs: page views by 18 million and conversions to job search by 28%.
Learn more about content vision in a multinational conglomerate in this Q+A with Carlos Abler of 3M and Content Science's own Colleen Jones.
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.