Content Strategy
Featured
State of Content 2021 Webinar Recording
by Content ScienceSubscribers can get insights into the state of content in 2021 in this 60-minute webinar featuring Content Science founder Colleen Jones.
Content Facts for 2021: What You Need To Know
by Content ScienceGet insights into key content facts and statistics to shape your content vision and strategy in 2021.
Content Predictions and Plans for 2021
by Content ScienceGet insights from content thought leaders about their content predictions and plans for 2021.
Our Must-Read 2020 Content
by Content ScienceReview our picks for Content Science Review's can’t-miss 2020 content.
What Faster Digital Disruption Means for Content
by Colleen JonesGet a breakdown of the state of digital disruption and how to usher in a new world of content strategy, intelligence, and operations.
Millennial Content Consumption Fact Sheet
by Content ScienceGet key facts about Millennial audience segments and online content consumption habits.
The State of Content in Latin America: Q + A with Alejandro Valencia of Getty Images
by Content ScienceContent in Latin America is alive and well, but the understanding of the process is still emerging.
Complex Content Vision + Strategy 90 Minutes at a Time: Q + A With Carlos Abler of 3M
by Carlos Abler and Colleen JonesLearn more about content vision in a multinational conglomerate in this Q+A with Carlos Abler of 3M and Content Science's own Colleen Jones.
Native Advertising/Sponsored Content Fact Sheet
by Content ScienceGet facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.
What Is Content Marketing?
by Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.