Content Leadership
Featured
How Georgia’s Digital Office Overhauled Its Approach To Content Management
by Nikhil Deshpande and Content ScienceIn this Q&A, Georgia’s Chief Digital Officer discusses the digital office's initiative to revamp websites hosted on the state’s official CMS.
The 7 Key Skills You Need to Build a Powerhouse Content Marketing Team
by Esther GohHaving a variety of skills onboard is key when building a modern content marketing team from the ground up. Esther shares some of the most important skills.
Be More Than Coordinated: Implementing Integrated Marketing at Beloit College
by Tim JonesTim Jones explains how Beloit College is using integrated marketing to drive positive experiences in higher education.
5 Content Predictions for 2018 (and a Roundup)
by Colleen JonesPrepare for digital transformation, an increased emphasis on content findability + more in 2018, says Content Science Review Founder and CEO Colleen Jones.
Leading Content Teams Fact Sheet
by Content ScienceEstablishing or growing a content team? Get a roundup of facts about leading content teams from Content Science Review.
Leading Content Teams Fact Sheet
by Content ScienceEstablishing or growing a content team? Get a roundup of facts about leading content teams from Content Science Review.
My 7 Favorite Content Insights from Our Friends in 2016
by Colleen JonesCEO Colleen Jones reveals 2016's top content insights from experts at Adobe, The Home Depot, Intel, Microsoft, and others and how they impact your strategy.
The Top 11 Non-Content Books I Read Last Year
by Colleen JonesColleen Jones shares content insights gleaned from her favorite 11 non-content books read in 2016.
A Girl Scout Asked Me About Being a Woman in Technology and Business
by Colleen JonesColleen Jones, Content Science CEO, offers her insights on being a woman in technology in this interview by a Girl Scout.
5 Content Predictions for 2018 (and a Roundup)
by Colleen JonesPrepare for digital transformation, an increased emphasis on content findability + more in 2018, says Content Science Review Founder and CEO Colleen Jones.
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.