In this Q&A, Georgia’s Chief Digital Officer discusses the digital office's initiative to revamp websites hosted on the state’s official CMS.
Having a variety of skills onboard is key when building a modern content marketing team from the ground up. Esther shares some of the most important skills.
Tim Jones explains how Beloit College is using integrated marketing to drive positive experiences in higher education.
Prepare for digital transformation, an increased emphasis on content findability + more in 2018, says Content Science Review Founder and CEO Colleen Jones.
Carrie Hane Dennison talks about essential content strategy first steps particularly relevant for large organizations that do not know where to begin.
A strong content vision can unite an entire company or organization around a singular understanding of its content's future.
Colleen Jones shares content insights gleaned from her favorite 11 non-content books read in 2016.
Colleen Jones, Content Science CEO, offers her insights on being a woman in technology in this interview by a Girl Scout.
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
Get four crucial checklists to elevate your content strategy from bland to brilliant.
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.