Having a variety of skills onboard is key when building a modern content marketing team from the ground up. Esther shares some of the most important skills.
Tim Jones explains how Beloit College is using integrated marketing to drive positive experiences in higher education.
Our picks for the most important content marketing events in 2018—and what you can expect when you show up.
Prepare for digital transformation, an increased emphasis on content findability + more in 2018, says Content Science Review Founder and CEO Colleen Jones.
This in-depth report brings you the findings from Content Science's recent research of content leadership and content teams.
There's no silver bullet to guarantee your survival, but here's some advice to help you and your content teams adapt and maybe even look forward to change.
Whether you're a content team member or the leader, you must position your content team to work successfully with partners inside and outside your company.
Colleen Jones, Content Science CEO, offers her insights on being a woman in technology in this interview by a Girl Scout.
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.