Content Marketing
Content marketing is the work of planning, creating, and delivering effective content for marketing goals. It often involves attracting customers through educational or entertaining content.
Featured
What Is Brand Journalism?
By Elizabeth MendesLearn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation as a brand journalist
Content Marketing Fact Sheet
By Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
Content Marketing for Social Media Available Now on LinkedIn Learning
By Content ScienceSee what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones.
Free Access to Advanced Content Marketing for Our Subscribers
By Content ScienceSee what you can expect from Advanced Content Marketing, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
What Is Content Marketing?
By Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
Updates on Native Advertising Trends + Examples
By Colleen JonesGet insight into sponsored content and native advertising trends as well as examples.
How Multimedia Is Moving the Engagement Needle for Coca-Cola Journey
By Jay MoyeCoca-Cola's digital magazine, Coca-Cola Journey, embraces multimedia and video to build brand love and corporate trust.
Content Marketing Fact Sheet
By Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
What Is Content Marketing?
By Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
4 Ways to Monetize Your Content Marketing
By Colleen JonesLearn ways to monetize your content marketing the way Lego, Red Bull, Mayo Clinic, and others do. Learn why content monetization is an earned opportunity.
Popular Topics
Content Strategy
Developing approaches, plans, and more to achieve a content vision
Content Operations
Managing content activities as effectively and efficiently as possible
Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Events, Resources, + More
Taxonomy Webinar
June 14! Make your content easy to find, to share, to personalize, and to reuse.
ContentWRX Demo
Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.
The Content Advantage Workshop
Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.
Upskill with Content Science Academy
Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.