Content marketing is the work of planning, creating, and delivering effective content for marketing goals. It often involves attracting customers through educational or entertaining content.

Content Marketing
Image of people looking at screens depicting brand journalism

What Is Brand Journalism?

By Content Science and Elizabeth Mendes

Learn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation as a brand journalist

Content Marketing

Content Marketing Fact Sheet

By Content Science

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Social Media
content marketing course colleen jones

Content Marketing for Social Media Available Now on LinkedIn Learning

By Content Science

See what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones.

Content Strategy
content marketing course colleen jones

Free Access to Advanced Content Marketing for Our Subscribers

By Content Science

See what you can expect from Advanced Content Marketing, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.

Content Strategy
Content Marketing

What Is Content Marketing?

By Colleen Jones

We often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?

Events, Resources, + More

Tips for Prompting Text Generative AI

Learn how to bring out the full potential of text generative AI to create impactful content.

The Ultimate Guide to End-to-End Content

Discover the power, benefits, and opportunities of an end-to-end content strategy with this comprehensive white paper.

The Content Advantage Fifth Anniversary

Celebrate the fifth-year anniversary of The Content Advantage, the top-rated book empowering professionals to better their content.

Upskill with Content Science Academy

Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.