Content Marketing
Featured
What Is Brand Journalism?
by Elizabeth MendesLearn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation.
Free Access to Content Marketing for Social Media for Our Subscribers
by Content ScienceSee what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
Free Access to Advanced Content Marketing for Our Subscribers
by Content ScienceSee what you can expect from Advanced Content Marketing, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
What Is Content Marketing?
by Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
Content Marketing Fact Sheet
by Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
How Multimedia Is Moving the Engagement Needle for Coca-Cola Journey
by Jay MoyeCoca-Cola's digital magazine, Coca-Cola Journey, embraces multimedia and video to build brand love and corporate trust.
Content Marketing Fact Sheet
by Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
What Is Content Marketing?
by Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
Free Access to Advanced Content Marketing for Our Subscribers
by Content ScienceSee what you can expect from Advanced Content Marketing, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
Free Access to Content Marketing for Social Media for Our Subscribers
by Content ScienceSee what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.