Content marketing is the work of planning, creating, and delivering effective content for marketing goals. It often involves attracting customers through educational or entertaining content.

Content Marketing
Image of people looking at screens depicting brand journalism

What Is Brand Journalism?

By Content Science and Elizabeth Mendes

Learn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation as a brand journalist

Content Marketing

Content Marketing Fact Sheet

By Content Science

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Social Media + Email + Mobile + Chat
content marketing course colleen jones

Content Marketing for Social Media Available Now on LinkedIn Learning

By Content Science

See what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones.

Content Strategy
Content Marketing

What Is Content Marketing?

By Colleen Jones

We often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?

Content Marketing

Updates on Native Advertising Trends + Examples

By Colleen Jones

Get insight into sponsored content and native advertising trends as well as examples.

Events, Resources, + More

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.

Webinar: Taxonomy + Tagging for Content

Make your content easy to find, share, personalize, and reuse with more effective planning and implementation of taxonomy.

20 Signs of a Content Problem in a High-Stakes Initiative

Use this white paper to diagnose the problem so you can achieve the right solution faster.

Workshop: Are You Ready for AI?

Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.

Upskill with Content Science Academy

Training for modern content roles through on-demand certifications + courses or live workshops.