Content marketing articles and information

Content Marketing
Person looking at website with brand journalism content

What Is Brand Journalism?

By Elizabeth Mendes

Learn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation.

Social Media
content marketing course colleen jones

Free Access to Content Marketing for Social Media for Our Subscribers

By Content Science

See what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.

Content Strategy
Content Marketing

What Is Content Marketing?

By Colleen Jones

We often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?

Content Strategy
content marketing course colleen jones

Free Access to Advanced Content Marketing for Our Subscribers

By Content Science

See what you can expect from Advanced Content Marketing, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.

Content Marketing
storytelling

How Multimedia Is Moving the Engagement Needle for Coca-Cola Journey

By Jay Moye

Coca-Cola's digital magazine, Coca-Cola Journey, embraces multimedia and video to build brand love and corporate trust.

Partner Whitepapers

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

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