Content Marketing
Content marketing articles and information
Featured
What Is Brand Journalism?
By Elizabeth MendesLearn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation as a brand journalist
Content Marketing Fact Sheet
By Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
Free Access to Content Marketing for Social Media for Our Subscribers
By Content ScienceSee what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
What Is Content Marketing?
By Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
Free Access to Advanced Content Marketing for Our Subscribers
By Content ScienceSee what you can expect from Advanced Content Marketing, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
Updates on Native Advertising Trends + Examples
By Colleen JonesGet insight into sponsored content and native advertising trends as well as examples.
How Multimedia Is Moving the Engagement Needle for Coca-Cola Journey
By Jay MoyeCoca-Cola's digital magazine, Coca-Cola Journey, embraces multimedia and video to build brand love and corporate trust.
Content Marketing Fact Sheet
By Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
What Is Content Marketing?
By Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
4 Ways to Monetize Your Content Marketing
By Colleen JonesLearn ways to monetize your content marketing the way Lego, Red Bull, Mayo Clinic, and others do. Learn why content monetization is an earned opportunity.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision
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Content Operations
Managing content activities as effectively and efficiently as possible
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Content Effectiveness
Whether content enables people to achieve their goals, while also achieving your goals
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
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Content Evaluation Made Easier
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Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.