Jennie Lane of Pacific Scientific Energetic Materials Company on how to build a user journey map – essentially, how to create and map out its structure.
Pacific Scientific Energetic Materials Company web designer Jennie Lane on how user journey can make or break your website.
John Alderman and Christine Park address UX and multimodal design in their new book, Designing Across Senses: A Multimodal Approach to Product Design.
Jamie Hirthler Herring of Cricket Wireless on how to infuse brand voice into UX copy and how not to let it become stiff and robotic (read: boring.)
UX Lead Joseph Dickerson of Microsoft shares his perspective on the top UX design trends for 2016.
Colleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Should we be moving from customer experience to brand experience? Chief marketing technologist Chris Spears makes the case for moving the experience needle.
Coin’s content offers abundant insights about paring down words and using voice, visuals, and added value to get your message across.
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Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.