Content Intelligence
Featured
Three Reflections on the Three-Year Anniversary of Content Science Review
by Colleen JonesCSR Founder and CEO Colleen Jones reflects on the three-year anniversary of Content Science Review.
How to Benchmark Your Content Effectiveness Using ContentWRX
by Cody Slingerland and Andrew JohnsonContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
The Challenges of Moving to Decoupled Omnichannel Content at Hilton
by David HendersonDavid Henderson of Hilton on the challenges of shifting to a decoupled omnichannel model at scale.
How to A/B Test Your Content for Marketing
by Dan KenitzWhen people hear the phrase A/B testing, they think of on-site variables. Call to action buttons. Design. But it also applies to content strategy.
Our Picks for the Must-Attend Content Marketing Events of 2018
by Dan KenitzOur picks for the most important content marketing events in 2018—and what you can expect when you show up.
Content Intelligence Worksheet
by Content ScienceAvailable to subscribers, this updated content intelligence worksheet will help you form a concrete plan to evaluate your content.
The Rhyme and Reason Behind the ContentWRX Index (CWI)
by Colleen JonesContent Science has launched the ContentWRX Index, the first ever index of content effectiveness. Colleen Jones explains what this index is all about.
What Is Content Intelligence?
by Colleen JonesColleen Jones of Content Science explains what content intelligence is and why it matters.
Beyond SEO – How Dell Uses Search as a Signal for Content Planning
by Diane Bunton LangstonDiane Bunton Langston, eCommerce Marketing Director for Dell, Inc, provides tips on how companies can use search insights for content planning.
ContentWRX Index: Nonprofit
by Content ScienceThis report, ContentWRX Index: Nonprofit is filled with data, insights, and tips for cause-based nonprofit content.
Partner Whitepapers
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.