Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
Featured
How to Create a Content Measurement Plan
By Angela VaughnFollow these steps to create a successful content measurement plan.
Content KPI Worksheet
By Content ScienceUse our content KPI worksheet to brainstorm and set your content KPIs.
How to Benchmark Your Content Effectiveness Using ContentWRX
By Cody Slingerland and Andrew JohnsonContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
5 “Don’ts” to Move from Content Analytics to Content Intelligence
By Colleen JonesTake a systematic approach to your content strategy by integrating the right software and utilizing content analytics.
5 Handy Ways to Use Advanced ContentWRX Features
By Colleen JonesThanks to new advanced ContentWRX features, it’s now easier to tell an even richer story of content effectiveness. Here are five ways to start using them.
5 “Don’ts” to Move from Content Analytics to Content Intelligence
By Colleen JonesTake a systematic approach to your content strategy by integrating the right software and utilizing content analytics.
Native Advertising/Sponsored Content Fact Sheet
By Content ScienceGet facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.
How to Benchmark Your Content Effectiveness Using ContentWRX
By Cody Slingerland and Andrew JohnsonContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
4 Content Intelligence Lessons Learned at American Cancer Society
By Colleen JonesDiscover how to make smarter decisions about content with data from this case study featuring American Cancer Society.
The Most Popular Articles From Three Years of Content Science Review
By Rachel CauteroWe’re celebrating three years of Content Science Review, and as part of that celebration, we pulled the most popular articles of the past 36 months.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision
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Content Operations
Managing content activities as effectively and efficiently as possible
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
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Content Effectiveness
Whether content enables people to achieve their goals, while also achieving your goals
Partner Whitepapers
Content Strategy for Marketing
You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.