Content Intelligence
Featured
Content Intelligence Readiness Assessment
by Content ScienceAccess our subscriber-only 10 question self-assessment to determine your readiness to establish and use a content intelligence system.
5 Top Tips for Conducting a Content Analysis
by Content ScienceGet five top tips to help you conduct a successful content analysis.
5 Handy Ways to Use Advanced ContentWRX Features
by Colleen JonesThanks to new advanced ContentWRX features, it’s now easier to tell an even richer story of content effectiveness. Here are five ways to start using them.
Content Personalization Fact Sheet
by Content ScienceWe have only scratched the surface of what’s possible with content personalization, and it's time to take the next steps.
To Content Measurement, Content Intelligence, and Beyond: A Webinar Recording
by Content ScienceContent intelligence is crucial in today's world. This webinar features panelists from The Home Depot, Expedia, and Wolters Kluwer Health.
5 “Don’ts” to Move from Content Analytics to Content Intelligence
by Colleen JonesTake a systematic approach to your content strategy by integrating the right software and utilizing content analytics.
Native Advertising/Sponsored Content Fact Sheet
by Content ScienceGet facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.
How to Benchmark Your Content Effectiveness Using ContentWRX
by Cody Slingerland and Andrew JohnsonContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
4 Content Intelligence Lessons Learned at American Cancer Society
by Colleen JonesDiscover how to make smarter decisions about content with data from this case study featuring American Cancer Society.
Three Reflections on the Three-Year Anniversary of Content Science Review
by Colleen JonesCSR Founder Colleen Jones reflects on the three-year anniversary of Content Science Review.
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.