Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
Featured
How to Benchmark Your Content Effectiveness Using ContentWRX
By Content ScienceContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
3 Tips for Turning Content Measurement into Actionable Insight
By Content Science and Colleen JonesTurn your content measurement into actionable insights. Learn three ways to maximize your measurement efforts.
Downloadable Template for Content Measurement Reporting Requirements
By Content ScienceDownload a template to guide your own content measurement reporting efforts going forward, including optimal tips and examples.
How to Create a Content Measurement Plan
By Content Science and Colleen JonesFollow these steps to create a successful content measurement plan.
Content Personalization Fact Sheet
By Content ScienceWe have only scratched the surface of what’s possible with content personalization, and it's time to take the next steps.
What Is Content Intelligence?
By Colleen JonesColleen Jones of Content Science explains what content intelligence is and why it matters.
5 “Don’ts” to Move from Content Analytics to Content Intelligence
By Colleen JonesTake a systematic approach to your content strategy by integrating the right software and utilizing content analytics.
Content Visionaries: Content Measurement and Evaluation at AT&T
By Content Science and Cory BennettContent measurement is key to the success of any content strategy. We spoke to AT&T’s Cory Bennett to get some expert answers.
The Most Popular Articles From Three Years of Content Science Review
By Rachel CauteroWe’re celebrating three years of Content Science Review, and as part of that celebration, we pulled the most popular articles of the past 36 months.
3 Tips for Turning Content Measurement into Actionable Insight
By Content Science and Colleen JonesTurn your content measurement into actionable insights. Learn three ways to maximize your measurement efforts.
Popular Topics
Content Strategy
Developing approaches, plans, and more to achieve a content vision
Content Operations
Managing content activities as effectively and efficiently as possible
Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Events, Resources, + More
Content Evaluation Webinar
Oct 18! Tips and a demo of our ContentWRX tool.
ContentWRX Demo
Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.
The Content Advantage Workshop
Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.
Upskill with Content Science Academy
Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.