Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
Featured
Content Personalization Fact Sheet
By Content ScienceWe have only scratched the surface of what’s possible with content personalization, and it's time to take the next steps.
5 Handy Ways to Use Advanced ContentWRX Features
By Content ScienceThanks to new advanced ContentWRX features, it’s now easier to tell an even richer story of content effectiveness. Here are five ways to start using them.
3 Tips for Turning Content Measurement into Actionable Insight
By Content Science and Colleen JonesTurn your content measurement into actionable insights. Learn three ways to maximize your measurement efforts.
Content KPI Worksheet
By Content ScienceUse our content KPI worksheet to brainstorm and set your content KPIs.
How to Benchmark Your Content Effectiveness Using ContentWRX
By Content ScienceContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
What Is Content Intelligence?
By Colleen JonesColleen Jones of Content Science explains what content intelligence is and why it matters.
5 “Don’ts” to Move from Content Analytics to Content Intelligence
By Colleen JonesTake a systematic approach to your content strategy by integrating the right software and utilizing content analytics.
Downloadable Template for Content Measurement Reporting Requirements
By Content ScienceDownload a template to guide your own content measurement reporting efforts going forward, including optimal tips and examples.
3 Observations on How Analytics Influence Content Creation + Selection at Cox Media Group
By Alan SegalThe Senior Director of Digital Insights at Cox Media Group gives insight as to how analytics help to better inform content creation and content selection.
3 Tips for Turning Content Measurement into Actionable Insight
By Content Science and Colleen JonesTurn your content measurement into actionable insights. Learn three ways to maximize your measurement efforts.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.