When it comes to content measurement, you first need to establish your audiences and objectives. After you have objectives, the next step is to identify the critical indicators of success or KPIs. Content KPIs are the measurable values that show you’re achieving the objectives you’ve outlined.

Use our content KPI worksheet to brainstorm and set your content KPIs.

To access the worksheet, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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