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When it comes to content measurement, you first need to establish your audiences and objectives. After you have objectives, the next step is to identify the critical indicators of success or KPIs. Content KPIs are the measurable values that show you’re achieving the objectives you’ve outlined.
Use our content KPI worksheet to brainstorm and set your content KPIs.
To access the worksheet, log in if you’re a subscriber, or you can become a subscriber here.
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