Content Operations
Featured
What Is the State of Content Operations Now?
by Colleen JonesFor most organizations, the state of content operations is immature. Learn about the maturity levels and more from Content Science’s latest study.
Content Operations Study: Full Report
by Content ScienceWhat makes content operations successful? Find out in Content Science's 2021 Content Operations Report.
Better Website Content Management: How Georgia’s Digital Office Is Making It Happen
by Content Science and Will AlfordLearn how Georgia's digital office is tackling website content management and improving content operations.
How To Build a Content Operation
by Content ScienceGet easy-to-follow steps to start building your content operation.
Why and How To Create a Content Calendar
by Content ScienceGet easy-to-follow steps to develop a winning content calendar.
Should You Outsource or Hire for Content Creation?
by Cody SlingerlandDeciding whether to outsource content creation to freelancers or hire an internal employee to take it on? We explore the advantages and disadvantages.
Content Leadership + Operations Benchmark Study: Executive Summary
by Content ScienceWhat makes content operations successful? Find out from this executive summary of Content Science's benchmark study. PREMIUM CONTENT
Content Leadership + Operations Benchmark Study: Detailed Findings
by Content ScienceWhat makes content operations successful? Find out from the detailed findings of Content Science's benchmark study. PREMIUM CONTENT
What Is the State of Content Operations Now?
by Colleen JonesFor most organizations, the state of content operations is immature. Learn about the maturity levels and more from Content Science’s latest study.
Content Delivery Book Excerpt
by Liam KingGatherContent’s new book, Content Delivery: Deliver high quality website content on time and in budget, offers advice to help teams put content first.
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
Partner Whitepapers
4 Checklists to Take Your Content Strategy to the Next Level
Get four crucial checklists to elevate your content strategy from bland to brilliant.
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.