Content Operations
Featured
Better Website Content Management: How Georgia’s Digital Office Is Making It Happen
by Content Science and Will AlfordLearn how Georgia's digital office is tackling website content management and improving content operations.
How To Build a Content Operation
by Content ScienceGet easy-to-follow steps to start building your content operation.
Why and How To Create a Content Calendar
by Content ScienceGet easy-to-follow steps to develop a winning content calendar.
What Is Content Operations?
by Colleen JonesLearn about the people, processes, and technology that make up successful content operations.
5 Top Tips for a Winning Content Playbook
by Content ScienceFollow our top 5 tips for a winning content playbook.
Should You Outsource or Hire for Content Creation?
by Cody SlingerlandDeciding whether to outsource content creation to freelancers or hire an internal employee to take it on? We explore the advantages and disadvantages.
Content Leadership + Operations Benchmark Study: Executive Summary
by Content ScienceWhat makes content operations successful? Find out from this executive summary of Content Science's benchmark study. PREMIUM CONTENT
Content Leadership + Operations Benchmark Study: Detailed Findings
by Content ScienceWhat makes content operations successful? Find out from the detailed findings of Content Science's benchmark study. PREMIUM CONTENT
The Content Future: Content Automation + Personalization
by Colleen JonesContent automation is the way of the future. Learn what these advances mean for you in this featured presentation from Content Strategy Applied.
Championing Content: A Q + A with Chris Hansen of Cricket Wireless
by Content Science and Chris HansenLeading the award-winning Digital Content Strategy team at Cricket Wireless, Chris Hansen is championing content in a growing organization.
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.