Your standards for content are higher. The demands on your content are greater. The pressure to use AI is intensifying. And the risks of AI are multiplying. How will you rise to these challenges and more in an enterprise or large organization?

A style guide isn’t enough. AI isn’t a panacea. Our new content world calls for a new approach—a center of content excellence, or a dedicated unit with concentrated expertise, governance, and technology.

In this webinar recording, Content Science leaders facilitate a one-hour session covering:

  • An overview and benefits of establishing and using a CCE
  • Typical elements of a CCE
  • How to get started and ways to deliver a CCE
  • Activities to start planning your CCE
  • How to modernize your CCE

As always, the webinar is grounded in Content Science’s experience with top enterprises and independent research into what makes content operations successful. The session also includes examples from Thomson Reuters, Mailchimp, Red Hat, AT&T, Sharecare, Elevance Health, and more.

To access the full video and download the slides, you must be a paid subscriber.

The Author

Content Science transforms content into business advantage in the age of AI. The award-winning firm partners with the world’s top companies and nonprofits to turn content into a strategic asset that powers digital experiences, customer engagement, and AI innovation. Guided by a mission to help worthy organizations make content make a difference, Content Science combines independent research; expert consulting, creative and technical services; and proprietary technologies—including the patented ContentWRX assessment platform and the ContentIQ AI content superagent—to define bold strategies, build better systems, and achieve breakthrough value.

What to Check Out Next

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Content Operations + Systems
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