Your standards for content are higher. The demands on your content are greater. The pressure to use AI is intensifying. And the risks of AI are multiplying. How will you rise to these challenges and more in an enterprise or large organization?

A style guide isn’t enough. AI isn’t a panacea. Our new content world calls for a new approach—a center of content excellence, or a dedicated unit with concentrated expertise, governance, and technology.

In this webinar recording, Content Science leaders facilitate a one-hour session covering:

  • An overview and benefits of establishing and using a CCE
  • Typical elements of a CCE
  • How to get started and ways to deliver a CCE
  • Activities to start planning your CCE
  • How to modernize your CCE

As always, the webinar is grounded in Content Science’s experience with top enterprises and independent research into what makes content operations successful. The session also includes examples from Thomson Reuters, Mailchimp, Red Hat, AT&T, Sharecare, Elevance Health, and more.

To access the full video and download the slides, you must be a paid subscriber.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

What to Check Out Next

This article is about
Content Operations + Systems
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