A new version of the study is available here.

Content Science released an in-depth report about content operations in 2021: What Makes Content Operations Successful? This report shares our analysis of data collected from more than 100 leading content professionals with diverse organizations. We shed light on the current state of content operations and what differentiates the most mature and successful.

The findings cover five key areas of content operations:

  • Content Operations Maturity
  • Content Roles and Training
  • Content Vision
  • Content Evaluation and Measurement
  • Content Technology

To help you dig deeper into each area, we are publishing a briefing series covering success factors and key takeaways. This briefing reviews Content Roles and Training.

Learn how organizations are reshaping their content teams to include more modern content roles and adapt new training models. And explore where companies still struggle with content roles and training. For example, many organizations struggle to provide content-specific training—even though such training correlates with content success.

To access these files, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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