A new version of the study is available here.

Content Science released an in-depth report about content operations in 2021: What Makes Content Operations Successful? This report shares our analysis of data collected from more than 100 leading content professionals with diverse organizations. We shed light on the current state of content operations and what differentiates the most mature and successful.

The findings cover five key areas of content operations:

  • Content Operations Maturity
  • Content Roles and Training
  • Content Vision
  • Content Evaluation and Measurement
  • Content Technology

To help you dig deeper into each area, we are publishing a briefing series covering success factors and key takeaways. This briefing reviews Content Roles and Training.

Learn how organizations are reshaping their content teams to include more modern content roles and adapt new training models. And explore where companies still struggle with content roles and training. For example, many organizations struggle to provide content-specific training—even though such training correlates with content success.

To access these files, log in if you’re a subscriber, or you can become a subscriber here.

CS_content_operations_briefing_series_content_roles_training_2021 (1) (1).pptx from jack716478

The Author

Content Science transforms content into business advantage in the age of AI. The award-winning firm partners with the world’s top companies and nonprofits to turn content into a strategic asset that powers digital experiences, customer engagement, and AI innovation. Guided by a mission to help worthy organizations make content make a difference, Content Science combines independent research; expert consulting, creative and technical services; and proprietary technologies—including the patented ContentWRX assessment platform and the ContentIQ AI content superagent—to define bold strategies, build better systems, and achieve breakthrough value.

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