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Since 2015, Content Science has studied what makes content operations successful. We have been on the forefront of exploring elements that range from cultivating vision and culture to adopting new technologies like artificial intelligence to unflinching evaluation of content effectiveness.
Our 2023 report—based on research with the participation of more than 125 content leaders and professionals—details benchmarks, trends, and success factors in content operations. Participant employers include top organizations worldwide such as Amazon, Capital One, Zillow, American Lung Association, Booking.com, SAP, Abbott, Mayo Clinic, Bosch, and many more.
In the age of exceptional disruption, organizations face more content opportunities and pitfalls than ever. We at Content Science are committed to keeping you up-to-date on the most effective strategies, techniques, and practices for content operations.
The full report What Makes Content Operations Successful? includes:
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