Since 2015, Content Science has studied what makes content operations successful. We have been on the forefront of exploring elements that range from cultivating vision and culture to adopting new technologies like artificial intelligence to unflinching evaluation of content effectiveness. 

Our 2023 report—based on research with the participation of more than 125 content leaders and professionals—details benchmarks, trends, and success factors in content operations. Participant employers include top organizations worldwide such as Amazon, Capital One, Zillow, American Lung Association, Booking.com, SAP, Abbott, Mayo Clinic, Bosch, and many more. 

In the age of exceptional disruption, organizations face more content opportunities and pitfalls than ever. We at Content Science are committed to keeping you up-to-date on the most effective strategies, techniques, and practices for content operations. 

The full report What Makes Content Operations Successful? includes: 

  • A maturity model for content operations and current benchmarks
  • The most common applications for artificial intelligence (AI) 
  • How a clearly defined content vision has an impact on success
  • The tangible effects of content-specific training 
  • Techniques for aligning or governing content operations
  • Benchmarks and techniques for evaluating content effectiveness 
  • Insight into the role of budget in content success
  • Data used to drive content personalization
  • Benchmarks for use of content management, marketing automation, and other content technologies
  • The key differentiators of the most mature and successful organizations
  • Powerful perspective from leaders with Fortune 500 companies such as Amazon, Thomson Reuters, The Home Depot, Dell, and ServiceNow
  • Commentary from the Content Science team

The files include:

  • A PDF of the full report 
  • A PDF of the executive summary
  • A PPT of the full report 
  • A PPT of the executive summary 

To access these files, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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