A new version of the study is available here.

What Makes Content Operations Successful?

This report explains Content Science’s latest research into successful content operations. We first set out to document the state of content operations in 2015. Since then, the importance of content has grown as digital disruption has accelerated.

This report shares our analysis of the data collected from the more than 100 leading content professionals with diverse organizations. We shed light on the current state of content operations and what differentiates the most mature and successful.

As you work in the new content era of business, these insights will help you thrive.

The full report includes:

  • How lack of content maturity and vision can negatively impact your business
  • The common barriers to success in content operations, such as lack of communication across silos in an organization
  • Why content decisions informed by data are the most effective
  • The best tools for content development and management
  • The importance of providing your team with content-specific development opportunities
  • A special section by Content Science Founder and CEO Colleen Jones breaking down what the findings mean

The files included are

  • A PDF of the full report
  • A PDF of the executive summary
  • A PPT of the full report

To access these files, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science transforms content into business advantage in the age of AI. The award-winning firm partners with the world’s top companies and nonprofits to turn content into a strategic asset that powers digital experiences, customer engagement, and AI innovation. Guided by a mission to help worthy organizations make content make a difference, Content Science combines independent research; expert consulting, creative and technical services; and proprietary technologies—including the patented ContentWRX assessment platform and the ContentIQ AI content superagent—to define bold strategies, build better systems, and achieve breakthrough value.

What to Check Out Next

This article is about
Content Operations + Systems
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Events, Resources, + More

Introducing ContentIQ: AI Superagent

Register for our webinar to learn more about Content Science's new AI superagent + see it in action.

Content Ops + AI Success

Get the latest report from the world's largest study of content operations. Benchmarks, success factors, commentary, + more!

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more.