What makes content operations successful?

Business today is digital. That makes content critical. We set out to document the current state of content operations and to uncover the success factors for large companies and organizations, conducting a survey as well as interviews with nearly 100 content professionals in a variety of industries on topics ranging from budget to technology to vision and strategy.

The study’s detailed findings include:

  • An overview of content maturity and why it matters
  • How lack of content vision affects your company’s bottom line
  • Common barriers to content success
  • The importance of content measurement and intelligence
  • An exploration of advanced technological approaches + more insights
  • Statistics, graphs, and charts illustrating the findings
  • Quotes from study participants
  • Key implications
This report is ideal for content leaders, content strategists, content marketers, or any professional who wants to take their organization’s approach to content to the next level and need evidence and insight to help them plan.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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