Content Effectiveness
Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Featured
The 5 Best Ways to Use Content Effectiveness Insights
By Colleen JonesContent effectiveness insights can help you make better decisions faster. Learn more about 5 approaches to use the insights wisely.
Evaluating Content Effectiveness: 7 Key Takeaways From Our ContentWRX Webinar
By Content ScienceGet 7 key takeaways for how to use ContentWRX software for evaluating content effectiveness, including tips for A/B testing.
Webinar Recording: 5 Ways to Evaluate Content Effectiveness with ContentWRX
By Content ScienceDiscover five approaches to evaluating content effectiveness and how advanced ContentWRX features can help.
Content Personalization Fact Sheet
By Content ScienceWe have only scratched the surface of what’s possible with content personalization, and it's time to take the next steps.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
Message Architecture Testing Worksheets
By Content ScienceDownload worksheets to help you when it comes to testing message architecture to ensure it resonates with audiences.
Content Effectiveness: Understanding Whether Your Content Works
By Colleen JonesDoes your content work for your users? This video recording from a presentation explores the dimensions of content effectiveness and practical applications.
Can Content Structure Boost Revenue By 753%?
By Colleen JonesAdding even a little structure makes measuring content more efficient. Learn how structured content resulted in a massive increase for a leading retailer.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision
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Content Operations
Managing content activities as effectively and efficiently as possible
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Content Effectiveness
Whether content enables people to achieve their goals, while also achieving your goals
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Partner Whitepapers
Heretto + ContentWRX
Together, Heretto and ContentWRX offer a complete, end-to-end solution that gives you the power to control your content cycle from start to finish.
Content Strategy for Marketing
You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.