Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.

Content Effectiveness
CSR_article_hero_Most_Companies_Do_Not_Measure_Content_Effectiveness

Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success

By Andrew Johnson and Colleen Jones

While most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.

Content Intelligence

How to Benchmark Your Content Effectiveness Using ContentWRX

By Cody Slingerland and Andrew Johnson

ContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.

Content Effectiveness
Two employees measure content effectiveness of a website

How To Measure Content Effectiveness

By Content Science

Get easy-to-follow steps to learn how to measure content effectiveness.

Relevance
Three people looking at a page of web content personalized to them

Content Relevance: A Starter Guide

By Content Science

Use this starter guide to learn how to begin improving content relevance.

Content Effectiveness
Two people reading content on a tablet

Content Accuracy: A Starter Guide

By Content Science

Use this starter guide to learn how to begin improving content accuracy.

Partner Whitepapers

4 Checklists to Take Your Content Strategy to the Next Level

Get four crucial checklists to elevate your content strategy from bland to brilliant.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

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