Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
ContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
Content effectiveness insights can help you make better decisions faster. Learn more about 5 approaches to use the insights wisely.
Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
While most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
Does your content work for your users? This video recording from a presentation explores the dimensions of content effectiveness and practical applications.
Developing approaches, plans, and more to achieve a content vision
Managing content activities as effectively and efficiently as possible
Enabling customers or users to achieve their goals, while also achieving your goals.
Systems that transform data into actionable insights for content strategy and tactics
Events, Resources, + More
Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.
Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.