Content Effectiveness
Featured
Content Relevance: A Starter Guide
by Content ScienceUse this starter guide to learn how to begin improving content relevance.
Content Usefulness: A Starter Guide
by Content ScienceUse this starter guide to learn how to begin improving content usefulness.
Content Accuracy: A Starter Guide
by Content ScienceUse this starter guide to learn how to begin improving content accuracy.
Content Discovery: A Starter Guide
by Content ScienceUse this starter guide to learn how to begin improving content discovery.
Content Effectiveness: Understanding Whether Your Content Works
by Colleen JonesDoes your content work for your users? This video recording from a presentation explores the dimensions of content effectiveness and practical applications.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
by Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
by Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
How to Benchmark Your Content Effectiveness Using ContentWRX
by Cody Slingerland and Andrew JohnsonContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
Health Content Fact Sheet
by Content ScienceThis collection of key facts and expert insights about health content includes content from Pew Research, Edelman, Forrester, and Colleen Jones.
Measuring the Impact of Content Changes with ContentWRX
by Content ScienceContentWRX captures feedback and analytics from users, provides data, and gives you actionable insight into your content's effectiveness.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.