Content Effectiveness
Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Featured
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
How to Benchmark Your Content Effectiveness Using ContentWRX
By Cody Slingerland and Andrew JohnsonContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
How To Measure Content Effectiveness
By Content ScienceGet easy-to-follow steps to learn how to measure content effectiveness.
Content Relevance: A Starter Guide
By Content ScienceUse this starter guide to learn how to begin improving content relevance.
Content Accuracy: A Starter Guide
By Content ScienceUse this starter guide to learn how to begin improving content accuracy.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
Content Effectiveness: Understanding Whether Your Content Works
By Colleen JonesDoes your content work for your users? This video recording from a presentation explores the dimensions of content effectiveness and practical applications.
Content Personalization Fact Sheet
By Content ScienceWe have only scratched the surface of what’s possible with content personalization, and it's time to take the next steps.
The Content Future: Content Automation + Personalization
By Colleen JonesContent automation is the way of the future. Learn what these advances mean for you in this featured presentation from Content Strategy Applied.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision
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Content Operations
Managing content activities as effectively and efficiently as possible
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
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Content Effectiveness
Whether content enables people to achieve their goals, while also achieving your goals
Partner Whitepapers
4 Checklists to Take Your Content Strategy to the Next Level
Get four crucial checklists to elevate your content strategy from bland to brilliant.
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.