Content Effectiveness
Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Featured
Content Effectiveness Tips Webinar Recording
By Content ScienceDoes your content work? In this webinar, Content Science founder Colleen Jones reviews top content effectiveness tips.
How to Benchmark Your Content Effectiveness Using ContentWRX
By Content ScienceContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
The 5 Best Ways to Use Content Effectiveness Insights
By Colleen JonesContent effectiveness insights can help you make better decisions faster. Learn more about 5 approaches to use the insights wisely.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
Message Architecture Testing Worksheets
By Content ScienceDownload worksheets to help you when it comes to testing message architecture to ensure it resonates with audiences.
Content Effectiveness: Understanding Whether Your Content Works
By Colleen JonesDoes your content work for your users? This video recording from a presentation explores the dimensions of content effectiveness and practical applications.
Can Content Structure Boost Revenue by 753%?
By Colleen JonesAdding even a little structure makes measuring content more efficient. Learn how structured content resulted in a massive increase for a leading retailer.
Popular Topics
Content Strategy
Developing approaches, plans, and more to achieve a content vision
Content Operations
Managing content activities as effectively and efficiently as possible
Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Events, Resources, + More
Content Evaluation Webinar
Oct 18! Tips and a demo of our ContentWRX tool.
ContentWRX Demo
Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.
The Content Advantage Workshop
Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.
Upskill with Content Science Academy
Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.