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Content Effectiveness
content findable

Make Your Content Findable or Die

by Colleen Jones

When your company fails to make content findable, you risk much more than a minor inconvenience to your customers, new research shows.

Content Effectiveness
content accuracy

Content Accuracy: Is It Holding Your Digital Business Back?

by Andrew Johnson and Colleen Jones

Whether people perceive your content is accurate has surprising and serious consequences.

Partner Whitepapers

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

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