Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.

Content Effectiveness

Make Your Content Findable or Die

By Colleen Jones

When your company fails to make content findable, you risk much more than a minor inconvenience to your customers, new research shows.

Content Effectiveness

How to Measure Content Effectiveness

By Content Science

How do you measure content marketing success? Get easy-to-follow steps to learn how to measure content effectiveness.

Content Effectiveness
Content Effectiveness Tips webinar recording screenshot

Content Effectiveness Tips Webinar Recording

By Content Science

Does your content work? In this webinar, we explain what content effectiveness is and how to improve yours based on data from ContentWRX.

Content Effectiveness

Health Content Fact Sheet

By Content Science

This collection of key facts and expert insights about health content includes content from Pew Research, Edelman, Forrester, and Colleen Jones.

Content Effectiveness
5 ways to evaluate content effectiveness with ContentWRX

Webinar Recording: 5 Ways to Evaluate Content Effectiveness with ContentWRX

By Content Science

Discover five approaches to evaluating content effectiveness and how advanced ContentWRX features can help.

Events, Resources, + More

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.

Webinar: Taxonomy + Tagging for Content

Make your content easy to find, share, personalize, and reuse with more effective planning and implementation of taxonomy.

20 Signs of a Content Problem in a High-Stakes Initiative

Use this white paper to diagnose the problem so you can achieve the right solution faster.

Workshop: Are You Ready for AI?

Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.

Upskill with Content Science Academy

Training for modern content roles through on-demand certifications + courses or live workshops.