The indexed web contains at least 4.6 billion pages. To compete in this landscape, organizations can’t just create content, they must put out effective content.

Content effectiveness is the ability of content to enable your customers to achieve goals—while also achieving your goals.

In this webinar, Content Science founder Colleen Jones, shares:

  • What content effectiveness is
  • What we have learned about it
  • How you can measure it

To access the full video and download the presentation, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

Last Updated: November 22, 2021

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