The indexed web contains at least 4.6 billion pages. To compete in this landscape, organizations can’t just create content, they must put out effective content.

Content effectiveness is the ability of content to enable your customers to achieve goals—while also achieving your goals.

In this webinar, Content Science founder Colleen Jones, shares:

  • What content effectiveness is
  • What we have learned about it
  • How you can measure it

To access the full video and download the presentation, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

What to Check Out Next

This article is about
Content Effectiveness
Related Topics:

Comments

COMMENT GUIDELINES

We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.

Events, Resources, + More

Taxonomy Webinar

June 14! Make your content easy to find, to share, to personalize, and to reuse.

ContentWRX Demo

Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.

The Content Advantage Workshop

Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.

Upskill with Content Science Academy

Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.