Content Analysis + Auditing
Conducting a content analysis is an essential step to inform your content strategy. When analyzing your current content situation, focus on the three C’s: Content, Customers (or users), and Context. A content audit is a close look at your existing content.
Featured
How To Start a Content Audit
By Content ScienceLearn how to start a content audit, including what it is, why it’s important, and how to take the first steps.
Content Audit Tracking Template
By Content ScienceGet a sample content audit template that you can customize, which will help you with how to perform a content audit.
What Is A Content Analyst?
By Content ScienceWhat does a content analyst do and what is a content analyst exactly? Discover the key duties and responsibilities of this role, and the skills and education required to perform it.
Content Analyst Sample Job Description
By Content ScienceGet a sample content analyst job description that you can customize.
2 Critical Types of Content Analysis
By Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
How To Start a Content Audit
By Content ScienceLearn how to start a content audit, including what it is, why it’s important, and how to take the first steps.
2 Critical Types of Content Analysis
By Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
4 Content Myths Blasted by The Economist Group
By Heather TaylorHere are four common content myths when it comes to content marketing and the business audiences it serves.
Quick Guide to Evaluating the Effectiveness of Your Company Blog or Thought Leadership
By Content ScienceThis quick guide to evaluating the effectiveness of your blog's content will provide you with a 3-step process that will help you to be successful.
What is a Content Competitor – and Who Are Yours?
By Cody SlingerlandWhen analyzing your competition, do you consider your content competitors? Here's why it pays to know your content competitors.
Popular Topics
-
Content Strategy
Developing approaches, plans, and more to achieve a content vision
-
Content Operations
Managing content activities as effectively and efficiently as possible
-
Content Effectiveness
Whether content enables people to achieve their goals, while also achieving your goals
-
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Partner Whitepapers
Heretto + ContentWRX
Together, Heretto and ContentWRX offer a complete, end-to-end solution that gives you the power to control your content cycle from start to finish.
Content Strategy for Marketing
You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.