Conducting a content analysis is an essential step to inform your content strategy. When analyzing your current content situation, focus on the three C’s: Content, Customers (or users), and Context. A content audit is a close look at your existing content.

Content Analysis + Auditing
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Content Analyst Sample Job Description

By Content Science

Get a sample content analyst job description that you can customize.

Content Analysis + Auditing
content analysis

2 Critical Types of Content Analysis

By Colleen Jones

Learn about two types of content analysis and what they mean for your content strategy.

Content Analysis + Auditing
content evaluation

Quick Guide to Evaluating the Effectiveness of Your Company Blog or Thought Leadership

By Content Science

This quick guide to evaluating the effectiveness of your blog's content will provide you with a 3-step process that will help you to be successful.

Content Analysis + Auditing
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How To Start a Content Analysis

By Content Science

Get easy-to-follow steps to kick-start your content analysis, and important insights for along the way.

Content Analysis + Auditing
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4 Content Myths Blasted by The Economist Group

By Heather Taylor

Here are four common content myths when it comes to content marketing and the business audiences it serves.

Partner Whitepapers

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.