Content Analysis + Auditing
Conducting a content analysis is an essential step to inform your content strategy. When analyzing your current content situation, focus on the three C’s: Content, Customers (or users), and Context. A content audit is a close look at your existing content.
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How to Start a Content Audit
By Content ScienceLearn how to start a content audit, including what it is, why it’s important, and how to take the first steps.
Content Audit Tracking Template
By Content ScienceGet a sample content audit template that you can customize, which will help you with how to perform a content audit.
What Is a Content Analyst?
By Content ScienceWhat does a content analyst do and what is a content analyst exactly? Discover the key duties and responsibilities of this role, and the skills and education required to perform it.
Content Analyst Sample Job Description
By Content ScienceGet a sample content analyst job description that you can customize.
2 Critical Types of Content Analysis
By Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
How to Start a Content Audit
By Content ScienceLearn how to start a content audit, including what it is, why it’s important, and how to take the first steps.
2 Critical Types of Content Analysis
By Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
4 Content Myths Blasted by The Economist Group
By Heather TaylorHere are four common content myths when it comes to content marketing and the business audiences it serves.
Quick Guide to Evaluating the Effectiveness of Your Company Blog or Thought Leadership
By Content ScienceThis quick guide to evaluating the effectiveness of your blog's content will provide you with a 3-step process that will help you to be successful.
What is a Content Competitor – and Who Are Yours?
By Cody SlingerlandWhen analyzing your competition, do you consider your content competitors? Here's why it pays to know your content competitors.
Popular Topics
Content Strategy
Developing approaches, plans, and more to achieve a content vision
Content Operations
Managing content activities as effectively and efficiently as possible
Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Events, Resources, + More
Content Evaluation Webinar
Oct 18! Tips and a demo of our ContentWRX tool.
ContentWRX Demo
Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.
The Content Advantage Workshop
Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.
Upskill with Content Science Academy
Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.