Content Analysis + Auditing
Conducting a content analysis is an essential step to inform your content strategy. When analyzing your current content situation, focus on the three C’s: Content, Customers (or users), and Context. A content audit is a close look at your existing content.
Featured
Content Analyst Sample Job Description
By Content ScienceGet a sample content analyst job description that you can customize.
2 Critical Types of Content Analysis
By Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
Quick Guide to Evaluating the Effectiveness of Your Company Blog or Thought Leadership
By Content ScienceThis quick guide to evaluating the effectiveness of your blog's content will provide you with a 3-step process that will help you to be successful.
How To Start a Content Analysis
By Content ScienceGet easy-to-follow steps to kick-start your content analysis, and important insights for along the way.
4 Content Myths Blasted by The Economist Group
By Heather TaylorHere are four common content myths when it comes to content marketing and the business audiences it serves.
2 Critical Types of Content Analysis
By Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
4 Content Myths Blasted by The Economist Group
By Heather TaylorHere are four common content myths when it comes to content marketing and the business audiences it serves.
Quick Guide to Evaluating the Effectiveness of Your Company Blog or Thought Leadership
By Content ScienceThis quick guide to evaluating the effectiveness of your blog's content will provide you with a 3-step process that will help you to be successful.
What is a Content Competitor – and Who Are Yours?
By Cody SlingerlandWhen analyzing your competition, do you consider your content competitors? Here's why it pays to know your content competitors.
How to A/B Test Your Content for Marketing
By Dan KenitzWhen people hear the phrase A/B testing, they think of on-site variables. Call to action buttons. Design. But it also applies to content strategy.
Popular Topics
-
Content Strategy
Developing approaches, plans, and more to achieve a content vision
-
Content Operations
Managing content activities as effectively and efficiently as possible
-
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
-
Content Effectiveness
Whether content enables people to achieve their goals, while also achieving your goals
Partner Whitepapers
Content Strategy for Marketing
You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.