Conducting a content analysis is an essential step to inform your content strategy. When analyzing your current content situation, focus on the three C’s: Content, Customers (or users), and Context. A content audit is a close look at your existing content.
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How to Start a Content Audit
By Content ScienceLearn how to start a content audit, including what it is, why it’s important, and how to take the first steps.
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Content Audit Tracking Template
By Content ScienceGet a sample content audit template that you can customize, which will help you with how to perform a content audit.
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What Is a Content Analyst?
By Content ScienceWhat does a content analyst do and what is a content analyst exactly? Discover the key duties and responsibilities of this role, and the skills and education required to perform it.
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Content Analyst Sample Job Description
By Content ScienceGet a sample content analyst job description that you can customize.
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2 Critical Types of Content Analysis
By Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
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2 Critical Types of Content Analysis
By Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
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4 Content Myths Blasted by The Economist Group
By Heather TaylorHere are four common content myths when it comes to content marketing and the business audiences it serves.
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Quick Guide to Evaluating the Effectiveness of Your Company Blog or Thought Leadership
By Content ScienceThis quick guide to evaluating the effectiveness of your blog's content will provide you with a 3-step process that will help you to be successful.
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What is a Content Competitor – and Who Are Yours?
By Cody SlingerlandWhen analyzing your competition, do you consider your content competitors? Here's why it pays to know your content competitors.
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How to A/B Test Your Content for Marketing
By Dan KenitzWhen people hear the phrase A/B testing, they think of on-site variables. Call to action buttons. Design. But it also applies to content strategy.
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
5 Secrets of Content Ops Success: Webinar
Learn how the most successful organizations scale and mature content operations. Based on our research with 700+ content leaders and professionals.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Workshop: Are You Ready for AI?
Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.