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Are you evaluating the effectiveness of your company blog or hub’s content? If you’re not, how do you know if it’s working? By evaluating your content, you will gain insights to improve it and connect the results of your content to business metrics.
This quick guide provides a 3-step content evaluation process that will teach you how to ask the right questions, how to analyze the right data and how to interpret and act on that data. In turn, you’ll be able to make smart decisions about your content and make the most of this opportunity to be successful.
The guide is in PDF format.
It’s the best and worst of content times for content, from the potential of generative AI to the destruction of misinformation.
Discover the power, benefits, and opportunities of an end-to-end content strategy with this comprehensive white paper.
Celebrate the fifth-year anniversary of The Content Advantage, the top-rated book empowering professionals to better their content.
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