Are you evaluating the effectiveness of your company blog or hub’s content? If you’re not, how do you know if it’s working? By evaluating your content, you will gain insights to improve it and connect the results of your content to business metrics.

This quick guide provides a 3-step content evaluation process that will teach you how to ask the right questions, how to analyze the right data and how to interpret and act on that data.  In turn, you’ll be able to make smart decisions about your content and make the most of this opportunity to be successful.

The guide is in PDF format.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

Last Updated: March 24, 2021

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