Follow these steps to ensure you have a winning content strategy.
See what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
The distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
Erin Everhart, Senior Manager for Media Strategy & Mobile for The Home Depot, satisfies our curiosity by sharing her insights on home improvement content.
Get facts about how technology can make planning, creating, delivering, and maintaining content faster and easier than ever before.
Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Colleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Whether you want to be one or anticipate working with one, understanding what a content engineer does will help you succeed.
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphicsby Dona Wong and Content Science
Data visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
The Content Advantage author Colleen Jones argues stopping disinformation is key to stopping the spread of COVID-19 and racism.
Colleen Jones explores the distinction between information and content. Learn what they are and why the difference matters.
- Content and Artificial Intelligence
- Intelligent Content Delivery
- Starter Guides on Key Content Topics
- Job Descriptions for Content Roles
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Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.