Personalization
Capital One feature

Silos are killing your personalization efforts

by Jeff Haws

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content.

Artificial Intelligence

AI and Automation: The Future of Content Marketing?

by Scott McLay

When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But AI technologies are already here!

Content Strategy

The Importance Of Client Education For Client Retention In The Marketing Niche

by Dario Supan

In this article, I explore the 3 most common categories of clients and reveal how to educate them to improve your chances of retention.

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Features

  • 50 Content Facts for 2019
  • Starting a Center of Content Excellence

Premium

  • Content Operations + Leadership Benchmark Study
  • Framework for Assessing Your Content Scalability

Contributors

  • Google
  • IBM

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Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

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