Content Strategy
Content measurement

What Is Content? Debunking Some Common Content Myths

by Colleen Jones

Despite the growing importance of content, many content myths still persist in all shapes and sizes. In this article, Colleen Jones busts the most common ones.

Search Engine Optimization
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Google’s New Topic Layer and Its Impact on Content 

by Jeff Coyle

Google’s Knowledge Graph was its attempt to provide a richer search experience by associating content with people, places, and events.

Personalization
Capital One feature

Silos are killing your personalization efforts

by Jeff Haws

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content.

Upcoming Content

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Features

  • 50 Content Facts for 2019
  • Starting a Center of Content Excellence

Premium

  • Content Operations + Leadership Benchmark Study
  • Framework for Assessing Your Content Scalability

Contributors

  • Google
  • IBM

Fresh idea to contribute? See our author guidelines.

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Partner Whitepapers

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

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