Forecasting What Mobile Users Want: A “Sunny Day” Strategy for any Type of Weather
by Lindsay Howard and Amanda Ford
An Interview with Colleen Jones, Content Change Agent
by Colleen Jones and Scott AbelIntercom magazine recently identified Colleen Jones as a Change Agent. Learn more in this interview with Content Science's CEO.
Sidestep the Catch-22 of Content ROI
by Colleen JonesColleen Jones warns of the doom loop for content ROI and offers resources to help avoid it.
Credibility + Trust Fact Sheet
by Content ScienceOur Credibility + Trust Fact Sheet looks at the state of web credibility. Is it trustworthy?
Millennial Content Consumption Fact Sheet
by Content ScienceThe distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
Forecasting What Mobile Users Want: A “Sunny Day” Strategy for any Type of Weather
by Lindsay Howard and Amanda FordThe Weather Channel expands its brand experience for mobile users across all weather and all locations by providing an outstanding home screen experience
2 Critical Types of Content Analysis
by Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
7 Brand Storytelling Best Practices to Grow Your Audience
by Christoph TrappeThese 7 brand storytelling best practices will help you harness the power of storytelling to grow your digital audiences.
4 Ways to Make User Journeys Actually Useful for Content Strategy
by Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
2017 Digital Asset Management Fact Sheet
by Content ScienceDigital content comes in many forms. Our digital asset management fact sheet gives you insight on technology to manage your content assets.
The 5 Characteristics of Intelligent Content
by Scott Abel and Ann RockleyAn excerpt from the newly released book "Intelligent Content: A Primer” provides the top five characteristics of intelligent content.
An Interview with Colleen Jones, Content Change Agent
by Colleen Jones and Scott AbelIntercom magazine recently identified Colleen Jones as a Change Agent. Learn more in this interview with Content Science's CEO.
So What is the Difference Between Information and Content
by Colleen JonesContent answers the question, “So what?” Content does the heavy lifting of interpreting information so you can make a decision or take action.
What Does a Content Engineer Do?
by Cruce SaundersWhether you want to be one or anticipate working with one, understanding what a content engineer does will help you succeed.
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Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.
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Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.