Robert Mashburn on how social media has blurred the lines between public relations and marketing content.
Ray Fan breaks down the different DITA-based CMS options and explores the strengths and weaknesses of each.
CFA Institute's Rachel Harper on why a content-first workflow is the way to go.
Learn about two types of content analysis and what they mean for your content strategy.
The distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Michael Haggerty-Villa of Intuit on the current state of content in design systems.
Content answers the question, “So what?” Content does the heavy lifting of interpreting information so you can make a decision or take action.
Learn what artificial intelligence is and how it can benefit content.
To encourage your organization to adopt content strategy, I'm sharing the top three benefits of content strategy I've seen over the past four years.
In this follow-up, Microsoft UX Lead Joseph Dickerson lists UX trends that he hopes we will see in the new year,
- 50 Content Facts for 2019
- Starting a Center of Content Excellence
- Content Operations + Leadership Benchmark Study
- Framework for Assessing Your Content Scalability
Fresh idea to contribute? See our author guidelines.
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.