Look out for new content marketing courses on LinkedIn Learning, drawing on material from The Content Advantage and Content Science Academy.
Michael Haggerty-Villa of Intuit on the current state of content in design systems.
Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Learn about two types of content analysis and what they mean for your content strategy.
Content answers the question, “So what?” Content does the heavy lifting of interpreting information so you can make a decision or take action.
To encourage your organization to adopt content strategy, I'm sharing the top three benefits of content strategy I've seen over the past four years.
If you’ve been flirting with the idea of implementing any form of marketing AI into your martech stack, here are some things you should look out for.
Whether people perceive your content as accurate has surprising and serious consequences.
The distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
- Building Products with Clarity
- Turning a Profit From Content Marketing
- Content Operations + Leadership Benchmark Study
- Framework for Assessing Your Content Scalability
Fresh idea to contribute? See our author guidelines.
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.