4 Ways to Monetize Your Content Marketing
by Colleen JonesLearn ways to monetize your content marketing the way Lego, Red Bull, Mayo Clinic, and others do. Learn why content monetization is an earned opportunity.
How Digital Disruption Diverts the Road to Content Success
by Colleen JonesThis excerpt from The Content Advantage by Colleen Jones explains how digital disruption adds challenges to planning, creating, and delivering content.
Social Media Fact Sheet
by Content ScienceFrom a content standpoint, investing in social media is not optional; it’s a necessity one cannot afford to ignore.
So What Is the Difference Between Information and Content
by Colleen JonesColleen Jones explores the distinction between information and content. Learn what they are and why the difference matters.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
by Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Content: The Next Big Thing for Design Systems
by Michael Haggerty-VillaMichael Haggerty-Villa of Intuit on the current state of content in design systems.
Millennial Content Consumption Fact Sheet
by Content ScienceThe distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
The Future of Content Experience: UX Trends to Look For in 2020
by Joseph DickersonFrom design thinking to multiexperience, connected devices, and privacy, find out more about what to expect in the realm of content experience next year.
Native Advertising/Sponsored Content Fact Sheet
by Content ScienceGet facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.
What Are the Benefits of Content Strategy?
by Colleen JonesTo encourage your organization to adopt content strategy, I'm sharing the top three benefits of content strategy I've seen over the past four years.
Make Your Content Findable or Die
by Colleen JonesWhen your company fails to make content findable, you risk much more than a minor inconvenience to your customers, new research shows.
The Argument Advantage
by Colleen JonesPeople turn to digital content for help with decisions. One of the best ways to help your customers decide is to articulate a valid and sound argument.
4 Ways to Make User Journeys Actually Useful for Content Strategy
by Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
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The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.