Use this social media style guide template to help your team create consistent and compelling content that aligns with your organization’s guidelines.
Explore the key reasons you need to define or refine your content voice.
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Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
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Learn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation.
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphicsby Dona Wong and Content Science
Data visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
Michael Haggerty-Villa of Intuit on the current state of content in design systems.
Learn how Georgia's digital office is tackling website content management and improving content operations.
Deciding whether to outsource content creation to freelancers or hire an internal employee to take it on? We explore the advantages and disadvantages.
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Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
Make better content decisions with a system of data + insight.