Content Leadership

Be More Than Coordinated: Implementing Integrated Marketing at Beloit College

by Tim Jones

Tim Jones explains how Beloit College is using integrated marketing to drive positive experiences in higher education.

Content Intelligence

How to Benchmark Your Content Effectiveness Using ContentWRX

by Cody Slingerland and Andrew Johnson

ContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.

Content Systems

The Challenges of Moving to Decoupled Omnichannel Content at Hilton

by David Henderson

David Henderson of Hilton on the challenges of shifting to a decoupled omnichannel model at scale.

Upcoming Content

Coming Soon


  • A/B Testing
  • Omni-Channel Content
  • Machine Learning Part 3


  • Content Operations + Leadership Benchmark Study
  • ContentWRX Index Report: Financial Services.


  • Hilton
  • Dell
  • Cricket Wireless

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Partner Whitepapers

The 3 Elements of Content Intelligence

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Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.