The Low Down on My New Content Marketing Courses with LinkedIn Learning
by Colleen JonesLook out for new content marketing courses on LinkedIn Learning, drawing on material from The Content Advantage and Content Science Academy.
Insights, Not Spreadsheets: Chart Your Way to Content Success
by David HobbsStep away from the spreadsheet and toward visuals for better insights and ultimately, content success.
Mobile Fact Sheet
by Content ScienceA collection of essential mobile facts for any content professional. Technology has revolutionized the way we access media and 5G will change the game again.
Content: The Next Big Thing for Design Systems
by Michael Haggerty-VillaMichael Haggerty-Villa of Intuit on the current state of content in design systems.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
by Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Insights, Not Spreadsheets: Chart Your Way to Content Success
by David HobbsStep away from the spreadsheet and toward visuals for better insights and ultimately, content success.
2 Critical Types of Content Analysis
by Colleen JonesLearn about two types of content analysis and what they mean for your content strategy.
So What is the Difference Between Information and Content
by Colleen JonesContent answers the question, “So what?” Content does the heavy lifting of interpreting information so you can make a decision or take action.
What Are the Benefits of Content Strategy?
by Colleen JonesTo encourage your organization to adopt content strategy, I'm sharing the top three benefits of content strategy I've seen over the past four years.
AI is Not the Silver Bullet to Defeat Your Marketing Monsters
by Brandon AndersenIf you’ve been flirting with the idea of implementing any form of marketing AI into your martech stack, here are some things you should look out for.
Content Accuracy: Is It Holding Your Digital Business Back?
by Andrew Johnson and Colleen JonesWhether people perceive your content as accurate has surprising and serious consequences.
Millennial Content Consumption Fact Sheet
by Content ScienceThe distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
Mobile Fact Sheet
by Content ScienceA collection of essential mobile facts for any content professional. Technology has revolutionized the way we access media and 5G will change the game again.
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Partner Whitepapers
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.