With disruption comes opportunity, and content technology has experienced plenty of both over the past two years. Smart organizations have an eye on how innovation in content technology, including but not limited to artificial intelligence (AI), can help them improve or scale an end-to-end content approach. That’s where this content technology infographic comes in.

Debuted in 2021, the content technology infographic receives updates every one-to-two years to keep you informed about the latest and greatest changes in the content technology landscape. This infographic organizes the tools into categories and highlights the both the established and emerging tools on the scene. 

content technology infographic 2024

You can download the infographic as a large PNG file here.

We base the infographic on our ongoing content operations research, our client work, and a review of the content technology landscape. The categories include 

  • Content Analysis + Evaluation
  • Content Standards + Style
  • Content Creation
  • Digital Asset Management 
  • Content Management + Deployment
  • Content Modeling + Taxonomy 
  • Content Workflow + Delivery 

Many existing tools have adopted AI functionality, blurring the line between what is and isn’t an AI tool. Because of the increased adoption of AI-powered tools and platforms, we’ve added 21 new Content Creation technologies covering everything from generative AI to tools that automate content optimization. We’ve seen significant growth in Content Workflow + Delivery as well, with 15 new tools added this year. 

We’ve included a total of 217 tools in 2024, representing a broad variety of established and emerging solutions. 

Learn how to select the best content technology for your team with our webinar recording or our content technology directory. Alternatively, you can work let the Content Science team facilitate selection; schedule a conversation here

Note: Content Science Review’s parent company owns ContentWRX, one of the tools included in the infographic.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

This article is about
Related Topics:



We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.

Events, Resources, + More

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.

Webinar: Taxonomy + Tagging for Content

Make your content easy to find, share, personalize, and reuse with more effective planning and implementation of taxonomy.

20 Signs of a Content Problem in a High-Stakes Initiative

Use this white paper to diagnose the problem so you can achieve the right solution faster.

Workshop: Are You Ready for AI?

Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.

Upskill with Content Science Academy

Training for modern content roles through on-demand certifications + courses or live workshops.