With disruption comes opportunity, and content technology has experienced plenty of both over the past two years. Smart organizations have an eye on how innovation in content technology, including but not limited to artificial intelligence (AI), can help them improve or scale an end-to-end content approach. That’s where this content technology infographic comes in.

Debuted in 2021, the content technology infographic receives updates every one-to-two years to keep you informed about the latest and greatest changes in the content technology landscape. This infographic organizes the tools into categories and highlights the both the established and emerging tools on the scene. 

content technology infographic 2024

You can download the infographic as a large PNG file here.

We base the infographic on our ongoing content operations research, our client work, and a review of the content technology landscape. The categories include 

  • Content Analysis + Evaluation
  • Content Standards + Style
  • Content Creation
  • Digital Asset Management 
  • Content Management + Deployment
  • Content Modeling + Taxonomy 
  • Content Workflow + Delivery 

Many existing tools have adopted AI functionality, blurring the line between what is and isn’t an AI tool. Because of the increased adoption of AI-powered tools and platforms, we’ve added 21 new Content Creation technologies covering everything from generative AI to tools that automate content optimization. We’ve seen significant growth in Content Workflow + Delivery as well, with 15 new tools added this year. 

We’ve included a total of 217 tools in 2024, representing a broad variety of established and emerging solutions. 

Learn how to select the best content technology for your team with our webinar recording or our content technology directory. Alternatively, you can work let the Content Science team facilitate selection; schedule a conversation here

Note: Content Science Review’s parent company owns ContentWRX, one of the tools included in the infographic.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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