Our Must-Read (Or Listen) 2024 Content

From more disruption (thanks, AI) to unprecedented content successes, 2024 has been a year full of opportunities, pitfalls, and transformations. We worked hard to keep the content curious like you informed and equipped with the information and tools to stay competitive and prepare to respond. 

It appears you noticed! A few quick proof points:

• Our content attracted more new visitors this year, and our visitors overall were slightly more engaged.
• Our State of Content and Taxonomy and Tagging webinars each drew well over 300 professionals from organizations ranging from Kohl’s to USAA to Mayo Clinic to Apple.
• Our pro subscriptions remained steady from 2023.
• Participants in Content Science Academy certifications, courses, and workshops increased by 22% from 2023. 

As 2024 winds down, it’s a great time to catch up on what you might have missed and revisit what resonated with you throughout the year. Enjoy these highlights!

Articles from Our Team 

Content Trends 2024: The Epic of Extremes Intensifies 

Review the trends that are making an impact on content and prepare for the future. Explore how the extremes we saw in 2023 became more intense through this year.

A Content Systems Framework: Excerpt from The Content Advantage (Edition 3)

Learn what a content systems framework is and how it can help your organization in this excerpt from the new third edition of The Content Advantage by Colleen Jones. Includes perspective from Teradata

4 Surprising Ways Content Can Show, Not Just Tell, Your Corporate Purpose

Explore why content effectiveness at scale is critical to maximizing the benefits of corporate purpose while minimizing risks like litigation. Includes examples from Salesforce, Mailchimp, Walmart, Domino’s and more.

5 Ways Content Is a Business Advantage

Learn why and how content can be a business advantage. The impact of content spans brand, customer experience, intangible assets, and more. Includes examples from The Home Depot, a startup, Salesforce, a research university, Intuit, and more.

Infographic: Content Technology Landscape

Use our content technology infographic to understand the landscape of tools and tech across major categories for 2024 and beyond.

5 Signs Your Design Thinking Problem Is Really a Content Problem

If your design thinking effort isn’t reaching its potential, the wrong content approach is the likely cause. Make content part of the solution. This piece urates our research and experience as well as research from a range of credible sources.

3 Surprising Ways Artificial Intelligence Benefits an End-to-End Content Approach 

Christopher Jones and the Content Science team consider how artificial intelligence (AI) can modernize your content approach in areas beyond content creation. Curates our research and experience as well as research from other sources. Includes examples from Walmart and Pfizer.

5 Signs Your Digital Transformation Problem Is Really a Content Problems 

If your digital transformation is fraught with problems, the wrong content approach is the likely cause. Make content part of the solution. This piece curates our research and experience as well as research from a range of credible sources.

How Should a Company Leave Twitter (X)?

If you’re wondering how your company should wind down its presence on Twitter (X), this article can help. Learn more about 5 considerations, 3 steps to take, and alternative social media accounts.

2024 Content Facts: What You Need to Know

Get a rundown of notable content facts and statistics related to this past year for context as you look to 2025.

Our Must-Read (or Listen) 2023 Content

A collection of our best work from 2023. All still relevant! 

Exclusive Contributions from Top Guests

Content Predictions + Plans, 2024

Look back on what experts and leaders from our team as well as Mastercard, AT&T, Sallie Mae, Chewy, March of Dimes, Johns Hopkins, and ServiceNow said about content this year.

Reimagining Marketing and Communications for Rollins School of Public Health at Emory

The associate dean of communications shares how her team reimagined their marketing and communications using success factors like content vision and more.

How an Adaptive Content Design System Can Provide Harmony Across Touchpoints and Technologies

Eleni Demetriou of Mastercard shares insight into how a content design system that is built to adapt can address a range of customer experience challenges for enterprises.

Collaboration vs Consensus: Harness the Best Thinking in Co-Creation

Elizabeth Lotardo, author of Leading Yourself, explains how collaboration can make use of the best thinking available when co-creating content, products, and experiences.

Curious Things in Content Series

Roundup: The Most Curious Things in Content June-August 2024

Check out our own Colleen Jones’ take on the most curious things in content and AI, from a crisis for LLMs to new AI legislation and more.

Roundup: The Most Curious Things in Content Apr-May 2024

Check out more of Colleen Jones’ take on curious things in content, from innovation through auditing to silos causing collaboration burnout.

Fact Sheet Updates

We updated our popular fact sheets, including but not limited to

• Artificial Intelligence Fact Sheet
• Content Technology Fact Sheet
• Gen Z Content Consumption Fact Sheet
• Health Content Fact Sheet
• Millennial Content Consumption Fact Sheet
• Podcasting Fact Sheet
• Social Media Fact Sheet
• Video Fact Sheet

Premium Downloads + Webinar Recordings

We covered much ground in our diverse offerings for paid subscribers.

State of Content 2024

In this webinar recording, the Content Science team explores the state of content at the beginning of 2024, anticipates what comes next, and offers insight into an end-to-end content approach.

Content Technology Directory

Based on research of the content technology landscape, this directory lists and describes products and solutions in a range of categories such as CMS, SEO, content content creation, content standards and style, and more.

Checklist: Artificial Intelligence Readiness for Enterprises

Do you work for a large organization getting serious about deep learning AI, like generative AI? You’ll want to check out this checklist as you plan. 

Content Voice: Aligning + Scaling Your Voice (2024)

Maintaining a content voice is critical for any company, no matter the size. And the rise of AI brings new considerations for voice and tone. In this webinar, Content Science founder Colleen Jones, shares how to define, align, and scale your content voice.

Resource Center for Creating a Winning Taxonomy (2024) 

Do you want to make your content easy to find, share, personalize, and reuse? Do you want to make adopting generative AI faster and easier? Then you want a smart approach to taxonomy and tagging. This resource center features a webinar recording and worksheet to jump start your plans.

Customer Journey Map Template

If you’re ready to meet or exceed your customers’ expectations (and your desired bottom line), then you’re ready to define the customer experience journey more completely. To help you start, we’re sharing a useful worksheet and template for defining the customer journey and mapping content needs to it.

Top Benchmarks + Tips for Content Effectiveness (2024)

Does your content work? Learn how to cut through the noise and make your content findable, useful, and desirable with insights from our  deep-dive into our ContentWRX data.

50 2024 Content Facts Ready for Your Next Presentation

Key facts in slide formats so you can plug them into a presentation or Miro board. Many still relevant! 

Stay Ahead of the Curve in 2025

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