Great companies aspire to deliver an exceptional end-to-end customer experience. But that is much easier said than done.

If your company is feeling pressure to close customer experience gaps, you’re certainly not alone. Gartner research found that more than 66% of companies see themselves as competing on customer experience—more than double the percentage in 2010. 

But, customers see companies falling short on customer experience. Recent research finds 54% of buyers believe companies treat customer service as an afterthought.

Related: The Ultimate Guide to End-to-End Content

If you’re ready to meet or exceed your customers’ expectations (and your desired bottom line), then you’re ready to define the customer experience journey more completely. To help you start, we’re sharing a useful worksheet and template for defining the customer journey and mapping content needs to it. 

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The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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