“It’s a time of change if not downright upheaval” – Colleen Jones, Founder of Content Science. 

That means big challenges and big opportunities for leaders at every company and organization. This webinar examines how a range of trends impact content and explores how to respond.

In the 2024 edition of this annual event, Jones and the Content Science team share:

  • Six key trends, including generative AI, that have an impact on content now.
  • Facts and statistics from Content Science research and outside sources such as Pew Research and World Economic Forum
  • How these trends intensify extremes for content (the good and the bad)
  • Why the way forward is end-to-end approach consisting of three crucial systems
  • Examples and perspectives from leaders at Mastercard, Johns Hopkins, Thomson Reuters, March of Dimes, and more.

And, yes, there are Star Wars references.

To access the full video and download the slides, you must be a paid subscriber.

The Author

Content Science transforms content into business advantage in the age of AI. The award-winning firm partners with the world’s top companies and nonprofits to turn content into a strategic asset that powers digital experiences, customer engagement, and AI innovation. Guided by a mission to help worthy organizations make content make a difference, Content Science combines independent research; expert consulting, creative and technical services; and proprietary technologies—including the patented ContentWRX assessment platform and the ContentIQ AI content superagent—to define bold strategies, build better systems, and achieve breakthrough value.

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