“It’s a time of change if not downright upheaval” – Colleen Jones, Founder of Content Science. 

That means big challenges and big opportunities for leaders at every company and organization. This webinar examines how a range of trends impact content and explores how to respond.

In the 2024 edition of this annual event, Jones and the Content Science team share:

  • Six key trends, including generative AI, that have an impact on content now.
  • Facts and statistics from Content Science research and outside sources such as Pew Research and World Economic Forum
  • How these trends intensify extremes for content (the good and the bad)
  • Why the way forward is end-to-end approach consisting of three crucial systems
  • Examples and perspectives from leaders at Mastercard, Johns Hopkins, Thomson Reuters, March of Dimes, and more.

And, yes, there are Star Wars references.

To access the full video and download the presentation, log in if you’re a subscriber, or you can become a subscriber here.

 

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

This article is about
Related Topics:

Comments

COMMENT GUIDELINES

We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.

Events, Resources, + More

20 Signs of a Content Problem in a High-Stakes Initiative

Use this white paper to diagnose the problem so you can achieve the right solution faster.

Workshop: Are You Ready for AI?

Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.

Course: Prompting Text Generative AI

Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

Webinar: Taxonomy + Tagging

Make your content easy to find, share, personalize, and reuse.

Upskill with Content Science Academy

Training for modern content roles through on-demand certifications + courses or live workshops.