Applied Marketing Analytics Article Featuring Content Science

Applied Marketing Analytics journal featured a case study with Content Science and American Cancer Society. CSR subscribers can download the article co-authored by Colleen Jones and Melinda Baker about modernizing the Society’s approach to content and analytics with content intelligence.

ABSTRACT:

Content Intelligence: A Case study at the American Cancer Society

For more than 100 years, the American Cancer Society has worked relentlessly to save lives and create a world with less cancer. The Society helps people stay well, get well and fight back against cancer through content marketing. In this paper we will explain how the Society and Content Science partnered to modernise the renowned nonprofit’s approach to content and analytics by establishing content intelligence. We also will share some top lessons that were learned which any company or organisation can use to start applying and benefiting from a content intelligence programme.

About Applied Marketing Analytics:

Published both in print and online, the new volume of Applied Marketing Analytics…

– consists of four, quarterly 100-page issues

– features detailed, practical articles keeping you abreast of new thinking and developments

– publishes case studies showing what was done, how it was done and the lessons learned

Applied Marketing Analytics is guided by an independent Editorial Board of leading experts and is a subscription-only journal. Subscribers of Content Science Review can also download the entire article above.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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Applied Marketing Analytics Journal Features Content Science Case Study - Content Science
2 years 10 months ago

[…] The article is available in both print and online. Subscribers of Content Science Review can download the entire article by clicking here. […]

 
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