Coca-Cola's digital magazine, Coca-Cola Journey, embraces multimedia and video to build brand love and corporate trust.
IBM shares how to break down content silos at an enterprise by aligning teams on a shared understanding of content and building a true content strategy.
Colleen Jones introduces content roles that will equip your enterprise with the content capacity necessary to evolve into a thriving digital business.
FedEx shares five elements of their enterprise content marketing. Learn from their framework and success.
UX Lead Joseph Dickerson of Microsoft shares his perspective on the top UX design trends for 2016.
Colleen Jones of Content Science explains what content intelligence is and why it matters.
Read how defining a content vision efficiently paves the way for a strategy, a roadmap, and tactics to achieve successful results.
Learn the essentials of content metadata and its powerful potential for your marketing.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.