2020 was a year unlike any other. For content professionals, that meant new ways of doing business, unprecedented challenges, and even some opportunities.
To help you navigate the content world amid a global pandemic, we brought you articles on topics ranging from content strategy and operations to how to handle content during a crisis. And, more readers turned to us, with new users up more than 100% in 2020 compared with 2019.
As we look back at the year, we want to share our picks for Content Science Review’s can’t-miss 2020 content.
Disinformation, Disease, and Discrimination
Content Science Founder Colleen Jones argues that disinformation acts as the catalyst for the pandemic spread of disease and discrimination.
Creating Content During a Crisis: 5 Practical Tips
We provide top tips to help you create trustworthy and reliable content amid a crisis.
What Faster Digital Disruption Means for Content
Digital disruption isn’t new. But the pace of it very much is. As we close 2020, digital disruption is reaching unprecedented speed. Colleen Jones breaks down what’s happening.
5 Easy Tips for Creating Accessible Content From Intuit’s Senior Content Designer
Intuit Senior Content Designer Vincent Abbate gives you five tips for producing accessible content for everyone.
Leading Content Change In a Huge, Regulated Organization
Stacey Martin, a content strategist at Blue Cross and Blue Shield of North Carolina, walks through lessons she learned in the process of leading content change at the organization.
How Thomson Reuters Is Reshaping Its Ecommerce Taxonomy To Reach More Customers
Rachel Waskosky, a taxonomist at Thomson Reuters, explains how she worked to completely rebuild the company’s taxonomy to create a more unified and effective experience across its more than 300 websites.
Health and Science Communication in the COVID Era: A Q&A With the Publisher of Health News Review
In this in-depth interview, Gary Schwitzer, veteran health care journalist and publisher of HealthNewsReview.org, spoke to Content Science about the most significant challenges he is seeing in health and science communication today and how communication professionals can avoid these problems.
How Georgia’s Digital Office Overhauled Its Approach To Content Management
Georgia’s Chief Digital Officer Nikhil Deshpande talked to Content Science about how Georgia’s Office of Digital Services has approached revamping the state’s websites to better serve constituents.
Win Customers with Content Consistency: Q&A with Mastering One Voice Author and Kapost CEO
Marketers too often focus on trying to solve the wrong problem, argues CEO and co-founder of content operations software company Kapost, Toby Murdock in “Mastering One Voice.” Content Science spoke with Murdock about his new book and how marketing teams can start speaking in one voice.
Resource Center for Creating a Winning Content Playbook
Have you been thinking about putting together a content playbook but not sure how to go about it? Our resource center is your one-stop-shop for all you need to put together a winning content playbook.
Content Technology: An In-Depth Guide
Make this your go-to guide for any type of content technology, whether you are looking for tools for planning, creating, delivering, or evaluating your content.
Resource Center for Creating a Winning Taxonomy
Do you want to make your content easy to find, share, personalize, and reuse? Then you want a smart approach to taxonomy and tagging. Use these resources to get started.
Of course, these are just some of the articles that Content Science Review published this past year. If you’re looking for further reading, be sure to:
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
Make better content decisions with a system of data + insight.