We are nearly a year into the COVID-19 global pandemic. While the world is starting to glimpse the light at the end of the tunnel as vaccines rollout, we are far from recovering from the impact that the virus has had on the economy and workforce.
To understand how the crisis is impacting the content industry, specifically, Content Science launched a short survey in April 2020. We are still collecting responses, but can report out key themes we are seeing so far.
The virus is having a significant impact on content jobs: About half of the respondents who have taken our survey thus far said their role has changed in some way because of COVID-19, including:
“The team is being shrunk beyond recognition” – Respondent
“I was deemed an ‘essential’ freelancer and have managed to remain while others were cut, but I was asked to cut my rate. Things feel more tenuous.” – Respondent
Remote work is taking off: All of the respondents thus far say their team was already working remotely or has shifted to remote work. About 75% reported shifting to remote work because of the pandemic.
Workloads are increasing: Many respondents are reporting that their workload has increased significantly as a result of the COVID-19 pandemic.
Top challenges have included customers, staff, and processes: Three main challenges are emerging in response to the question “What are the top 2 challenges you or your team face as you adapt to the COVID-19 situation?”
Teams are finding ways to adapt: Although they are facing challenges, content workers told us about the innovative ways they are adapting. Responses included:
As the pandemic rages on, we are continuing to collect data. Take the COVID-19 Content Industry Impact Survey and let us know how the virus has changed your work.
Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.
Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.
Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.
You’ve reached the article limit. Please login or register to continue.
We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.