Content Technology: An In-Depth Guide

Content technology is essential to getting your content produced, published, and promoted. And content tech trends are changing at a rapid pace. That’s why Content Science has created a content technology infographic that breaks down the major categories of content tech and highlights the top technologies within each category. We first launched the infographic in 2021 and updated and expanded it for 2022.

There are now 50 new tools. AI is a major growth area. We are now listing 17 different AI tools that offer AI-powered writing, image, or video creation. Due to more AI tools as well as growth in content as a service companies, the number of tools we are listing in the Content Creation category has tripled since last year. Other areas where we are seeing growth include Content Standards + Style, Content Workflow, and Content Management + Deployment.

The infographic is based on responses to Content Science’s Content Operations Assessment, our client work, and a review of the content tech landscape in 2022. The categories are:

• Content Analysis + Evaluation
• Content Standards + Style
• Content Creation
• Digital Asset Management
• Content Management + Deployment
• Content Modeling + Taxonomy
• Content Workflow + Delivery

At a time when organizations are moving toward employing a content tech stack instead of a single technology to do all tasks, knowing the full scope of what’s available is critical. Having the optimal content tech stack for your company will allow you to strengthen your content operations, allowing your team to work faster and more efficiently. This year’s infographic lists 166 technologies, meaning content professionals have many choices when it comes to picking the tools that best fit their organization’s size, budget, and goals.

You can download the infographic and log in here to get our in-depth listing of content tech and tools for planning, creating, delivering, and evaluating your content.