Communication
Social Media Style Guide Template
by Content ScienceUse this social media style guide template to help your team create consistent and compelling content that aligns with your organization’s guidelines.
4 Reasons to Revisit Content Voice Now
by Colleen JonesExplore the key reasons you need to define or refine your content voice.
Achieving Buy-In for Your New Information Architecture
by Content ScienceFollow our top tips for getting your stakeholders to buy into your new information architecture.
Content Influence: A Starter Guide
by Content ScienceUse this starter guide to learn how to begin improving content influence.
How To Measure Content Effectiveness
by Content ScienceGet easy-to-follow steps to learn how to measure content effectiveness.
Millennial Content Consumption Fact Sheet
by Content ScienceGet key facts about Millennial audience segments and online content consumption habits.
4 Ways to Make User Journeys Actually Useful for Content Strategy
by Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphics
by Dona Wong and Content ScienceData visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
Rise of the Machines: How Machine Learning Can Transform Your Content Delivery + Increase Content Effectiveness
by Andrew JohnsonLeveraging machine learning to enable content automation can help you and your content team make sense of your customer data. Here's how.
5 “Don’ts” to Move from Content Analytics to Content Intelligence
by Colleen JonesTake a systematic approach to your content strategy by integrating the right software and utilizing content analytics.
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.