Use this social media style guide template to help your team create consistent and compelling content that aligns with your organization’s guidelines.
Explore the key reasons you need to define or refine your content voice.
Follow our top tips for getting your stakeholders to buy into your new information architecture.
Use this starter guide to learn how to begin improving content influence.
Get key facts about Millennial audience segments and online content consumption habits.
Colleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphicsby Dona Wong and Content Science
Data visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
Rise of the Machines: How Machine Learning Can Transform Your Content Delivery + Increase Content Effectivenessby Andrew Johnson
Leveraging machine learning to enable content automation can help you and your content team make sense of your customer data. Here's how.
Take a systematic approach to your content strategy by integrating the right software and utilizing content analytics.
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
Make better content decisions with a system of data + insight.