marketing automation

2016 Content Marketing Automation Fact Sheet

by Content Science

Marketing automation is a major category of content technology. Our fact sheet explains the fundamentals to content marketing automation.

Content Creation

How to Increase Content Usefulness with Plain Language: Lessons from Blue Cross Blue Shield

by Jeff Greer

Lessons learned in making content useful and usable through plain language from Blue Cross Blue Shield.

Content Intelligence
Content Analytics

5 “Don’ts” to Move from Content Analytics to Content Intelligence

by Colleen Jones

Take a systematic approach to your content strategy by integrating the right software and utilizing content analytics.

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Partner Whitepapers

Digital Transformation

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.