Content Strategy
What Makes Content Teams Thrive?
by Content Science This report brings you the findings from Content Science’s recent research of content leadership and content teams. Get data, insights, and tips to hire the right people, set the right processes, and encourage the right culture for success. Specifically, the report includes Easy-to-understand explanation of the methodology.
Marketing + Sales
Content Marketing Fact Sheet
by Content Science Colleen Jones, author of Clout and CEO of Content Science, has defined the difference between content marketing and content strategy like this: Content strategy is essential for a wide range of purposes — media products, technical support, customer service, sales, and marketing, to name a few.
Mobile
Mobile AR Is A Real Opportunity For Every Brand
by Ray Pun True or false: Only cutting-edge, big-budget marketers use mobile augmented reality (AR). False. More than just the Fortune 100 companies are leveraging the technology. Lately, when I’ve been talking to marketers about mobile AR, I’ve heard two common questions: “Is augmented reality only used for entertainment or gaming?”and “Are there retail examples?” Today, we’ll look at three examples of well-known brands that are creatively using mobile AR to engage people along the path to purchase.
Return on Investment
3 Tips for Mastering Content ROI
by Colleen Jones Is our content working? Did our content marketing bring us a return? Did our content strategy for a product pay off? You might have asked or been asked a question like that recently. And, if you haven’t, chances are you will soon.
Content Evaluation
3 RAD Stories Your Content Data Might Tell
by Colleen Jones Today, we have unprecedented data and potential for better intelligence in all things business, and content is no exception. That’s exciting. It’s also a problem. The Difficulty of Making Data Make Sense for Content Why is wrangling value from data harder than keeping Mogwais who eat after midnight under control?
Content Strategy
What Makes Content Teams Thrive?
by Content Science This report brings you the findings from Content Science’s recent research of content leadership and content teams. Get data, insights, and tips to hire the right people, set the right processes, and encourage the right culture for success. Specifically, the report includes Easy-to-understand explanation of the methodology.
Content Strategy
Two Critical Types of Content Analysis
by Colleen Jones In user experience, content strategy, and content marketing circles, sooner or later you’ll hear talk of content analysis. If you listen to the chatter about analysis methods ranging from content auditing to eye tracking, you might be intrigued, confused—or a little of both.
Credibility + Trust
3 Stories To Tell From Our Content + Credibility Data
by Colleen Jones Over the past week, we’ve shared the main plot line from our study’s first report. People are turning constantly to web content for help with everything from understanding a health condition to picking out shoes. (I admit, sometimes, shoes are a life-and-death decision.) But, people feel they can’t count on that web content.
Mobile
Mobile AR Is A Real Opportunity For Every Brand
by Ray Pun True or false: Only cutting-edge, big-budget marketers use mobile augmented reality (AR). False. More than just the Fortune 100 companies are leveraging the technology. Lately, when I’ve been talking to marketers about mobile AR, I’ve heard two common questions: “Is augmented reality only used for entertainment or gaming?”and “Are there retail examples?” Today, we’ll look at three examples of well-known brands that are creatively using mobile AR to engage people along the path to purchase.
Change Management
Getting a Grip on Content Change
by Colleen Jones Last summer, I finally did it. I decided to change my tennis serve. That might sound like an easy decision, but it wasn’t. Allow me to give some quick context. The serve is the first shot launched for a tennis point.
Strategic Thinking
My 5 Content Predictions for Next Year
by Colleen Jones It’s time to kick back, sip some egg nog-spiked coffee, and look ahead to next year. What will happen in the content space? From personalization to risk of death by content confusion, I explain my top 5 predictions here. 1. More Orgs Will Engineer Personalized Content Experiences Ah, personalization.
Marketing + Sales
Content Marketing Fact Sheet
by Content Science Colleen Jones, author of Clout and CEO of Content Science, has defined the difference between content marketing and content strategy like this: Content strategy is essential for a wide range of purposes — media products, technical support, customer service, sales, and marketing, to name a few.
Credibility + Trust
Concerned about Credibility and Impact? Consider Ethics
by Sally Taylor Fat, Sick and Nearly Dead: Documentary or promotional film? As part of a quest to eat a more healthful diet, I recently picked the documentary “Fat, Sick, and Nearly Dead” as the night’s edutainment. The story resonated at first. I watched Australian entrepreneur Joe Cross shed 100 pounds and cure his auto-immune disorder through a juice diet and then take his trusty juicer on the road to spread his message.
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