Learn from former filmmaker & current consultant and storytelling expert Donna Lichaw, author of The User's Journey: Storymapping Products That People Love.
Colleen Jones offers tips to avoid the risk of pretty but impractical user journeys.
Content Science chats with author Donna Lichaw about her book, "The User’s Journey: Storymapping Products That People Love."
Learn about two types of content analysis and what they mean for your content strategy.
UX Lead Joseph Dickerson of Microsoft shares his perspective on the top UX design trends for 2016.
Our contributor from Alibaba writes about the state of the content marketing industry in Indonesia.
Content Science created these 4 in-depth content checklists to provide thought-provoking exercises to quickly assess your most pressing content challenges.
If you’re ready to make employee advocacy part of your content strategy, we’ve collected 8 employee advocacy tools to get you started.
An excerpt from the newly released book "Intelligent Content: A Primer” provides the top five characteristics of intelligent content.
In discussing IBM’s Rethink Business campaign, Michelle Killebrew shares how she energized her B2B content marketing by learning from B2C techniques.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.