by Content Science As publishing content is relatively new concept to many organizations, so are building content teams. Many businesses find themselves struggling to get the right people in the right places and quickly grow teams to meet new and emerging content needs. So what do we know about leading content teams to success?
by Content Science Today’s digital customer demands relevant, meaningful, and timely content across a variety of devices and touch points. This reality has led to a dizzying landscape of content and marketing technology — topping 3,000 products and services with an impressive range of capabilities.
Credibility + Trust
by Content Science Credibility is critical for organizations seeking results from their web content. Credibility has the power to change people’s attitudes and drive action, whether it’s convincing them to adopt a positive view of the organization, change their point of view, sign up for a newsletter, or make a purchase.
Return on Investment
by Colleen Jones Is our content working? Did our content marketing bring us a return? Did our content strategy for a product pay off? You might have asked or been asked a question like that recently. And, if you haven’t, chances are you will soon.
by Colleen Jones Today, we have unprecedented data and potential for better intelligence in all things business, and content is no exception. That’s exciting. It’s also a problem. The Difficulty of Making Data Make Sense for Content Why is wrangling value from data harder than keeping Mogwais who eat after midnight under control?
by Content Science This report brings you the findings from Content Science’s recent research of content leadership and content teams. Get data, insights, and tips to hire the right people, set the right processes, and encourage the right culture for success. Specifically, the report includes Easy-to-understand explanation of the methodology.
by Colleen Jones In user experience, content strategy, and content marketing circles, sooner or later you’ll hear talk of content analysis. If you listen to the chatter about analysis methods ranging from content auditing to eye tracking, you might be intrigued, confused—or a little of both.
Credibility + Trust
by Colleen Jones Over the past week, we’ve shared the main plot line from our study’s first report. People are turning constantly to web content for help with everything from understanding a health condition to picking out shoes. (I admit, sometimes, shoes are a life-and-death decision.) But, people feel they can’t count on that web content.
by Ray Pun True or false: Only cutting-edge, big-budget marketers use mobile augmented reality (AR). False. More than just the Fortune 100 companies are leveraging the technology. Lately, when I’ve been talking to marketers about mobile AR, I’ve heard two common questions: “Is augmented reality only used for entertainment or gaming?”and “Are there retail examples?” Today, we’ll look at three examples of well-known brands that are creatively using mobile AR to engage people along the path to purchase.
by Colleen Jones Last summer, I finally did it. I decided to change my tennis serve. That might sound like an easy decision, but it wasn’t. Allow me to give some quick context. The serve is the first shot launched for a tennis point.
Marketing + Sales
by Content Science Colleen Jones, author of Clout and CEO of Content Science, has defined the difference between content marketing and content strategy like this: Content strategy is essential for a wide range of purposes — media products, technical support, customer service, sales, and marketing, to name a few.
by Colleen Jones It’s time to kick back, sip some egg nog-spiked coffee, and look ahead to next year. What will happen in the content space? From personalization to risk of death by content confusion, I explain my top 5 predictions here. 1. More Orgs Will Engineer Personalized Content Experiences Ah, personalization.
Credibility + Trust
by Content Science Our research finds that people are very concerned about credibility for finance content on the web. When people look for answers to finance questions, information about finance-related products or services, or guidance for financial well-being, credibility is king. This brief gives research-based insights on how to make your finance content credible.
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