Are you trying to evaluate your content in some way? Perhaps you want to understand whether your content is effective, whether and how it meets your customers’ needs, or whether it brings a return on investment. Regardless of what you want to evaluate, you will need tools to help you. Tools can help take some of the grunt work out of collecting, analyzing, and reporting the data you need. But what tools, exactly, do you need? This worksheet can help figure that out.

  • Get a summary of content evaluation tools and data sources to consider.
  • Answer questions about what tools you already have and the types of data they can give you.
  • Answer questions about where you see gaps, overlaps, and more.

This worksheet is an important first step in planning the types of tools you need to support evaluating content.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

This article is about



We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.

Partner Whitepapers

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.