Voice is the personality of your content. Is it smart? Kind? Authoritative? Personable? Inclusive? Quirky? Something else? Imagine the ideal personality you want to represent your brand, and make that personality come alive in your content.

Content Voice
Microphone and soundwave graphics

Content Voice: Aligning and Scaling Your Voice

By Content Science

Learn what content voice is and how to start developing yours.

Content Voice
Mastering One Voice Book Cover Image

Win Customers with Content Consistency: Q&A with Mastering One Voice Author and Kapost CEO

By Toby Murdock and Content Science

Learn more about the value of content consistency and get a glimpse of the new book by Kapost CEO Toby Murdock.

User Experience

Putting the Fun in Function: Infusing Brand Voice into UX Copywriting

By Jamie Hirthler Herring

Jamie Hirthler Herring of Cricket Wireless on how to infuse brand voice into UX copy and how not to let it become stiff and robotic (read: boring.)

Partner Whitepapers

Heretto + ContentWRX

Together, Heretto and ContentWRX offer a complete, end-to-end solution that gives you the power to control your content cycle from start to finish.

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

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