Content Effectiveness
Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Featured
Measuring Content Effectiveness Webinar Recording
By Content ScienceLearn how to start or improve measuring content effectiveness from this Content Science webinar. Get a 3-step planning process, tips, and more.
Content Personalization Fact Sheet
By Content ScienceWe have only scratched the surface of what’s possible with content personalization, and it's time to take the next steps.
4 Surprising Ways Content Can Show, Not Just Tell, Your Corporate Purpose
By Colleen Jones and Content ScienceLearn how content effectiveness at scale is critical to maximizing the benefits of corporate purpose while minimizing risks like litigation.
Make Your Content Findable or Die
By Colleen JonesWhen your company fails to make content findable, you risk much more than a minor inconvenience to your customers, new research shows.
Content Effectiveness Tips Webinar Recording
By Content ScienceDoes your content work? In this webinar, we explain what content effectiveness is and how to improve yours based on data from ContentWRX.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
Content Usefulness: A Starter Guide
By Content ScienceIs your content helping users or customers achieve their goals? Use this starter guide to learn how to begin improving content usefulness.
Measuring Content Effectiveness Webinar Recording
By Content ScienceLearn how to start or improve measuring content effectiveness from this Content Science webinar. Get a 3-step planning process, tips, and more.
4 Surprising Ways Content Can Show, Not Just Tell, Your Corporate Purpose
By Colleen Jones and Content ScienceLearn how content effectiveness at scale is critical to maximizing the benefits of corporate purpose while minimizing risks like litigation.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence + Measurement
Systems that transform measurement into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.