IBM built an enterprise content model that turned masses of obscure content into a manageable business asset, driving growth and reducing costs.
Jamie Hirthler Herring of Cricket Wireless on how to infuse brand voice into UX copy and how not to let it become stiff and robotic (read: boring.)
Tina Kister of Teladoc on the artificial boundary that exists between marketing communication and technical communication and how to avoid it.
Marketers, product managers, and user experience professionals need to understand how GDPR will affect them and how to prepare.
UX Lead Joseph Dickerson of Microsoft shares his perspective on the top UX design trends for 2016.
Content Science has launched the ContentWRX Index, the first ever index of content effectiveness. Colleen Jones explains what this index is all about.
Colleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphicsby Dona Wong and Content Science
Data visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
Should your organization build a mobile app, or is a responsive site enough?
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.