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An Alchemist’s Quest: Designing the Enterprise Content Model
by Marie GirardIBM built an enterprise content model that turned masses of obscure content into a manageable business asset, driving growth and reducing costs.
Putting the Fun in Function: Infusing Brand Voice into UX Copywriting
by Jamie Hirthler HerringJamie Hirthler Herring of Cricket Wireless on how to infuse brand voice into UX copy and how not to let it become stiff and robotic (read: boring.)
Breaking Down Silos: A Unified Approach to Effective Content Strategy
by Tina KisterTina Kister of Teladoc on the artificial boundary that exists between marketing communication and technical communication and how to avoid it.
What Do the New Data Privacy Rules in Europe Mean for Marketers?
by Jodi DanielsMarketers, product managers, and user experience professionals need to understand how GDPR will affect them and how to prepare.
Native Advertising/Sponsored Content Fact Sheet
by Content ScienceGet facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.
Microsoft’s UX Design Lead Shares The Top UX Trends For 2016
by Joseph DickersonUX Lead Joseph Dickerson of Microsoft shares his perspective on the top UX design trends for 2016.
The Rhyme and Reason Behind the ContentWRX Index (CWI)
by Colleen JonesContent Science has launched the ContentWRX Index, the first ever index of content effectiveness. Colleen Jones explains what this index is all about.
4 Ways to Make User Journeys Actually Useful for Content Strategy
by Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphics
by Dona Wong and Content ScienceData visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
Mobile App vs. Responsive Site: Which One Should You Build?
by Melanie SeibertShould your organization build a mobile app, or is a responsive site enough?
Partner Whitepapers
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