Modeling

An Alchemist’s Quest: Designing the Enterprise Content Model

by Marie Girard

IBM built an enterprise content model that turned masses of obscure content into a manageable business asset, driving growth and reducing costs.

User Experience

Putting the Fun in Function: Infusing Brand Voice into UX Copywriting

by Jamie Hirthler Herring

Jamie Hirthler Herring of Cricket Wireless on how to infuse brand voice into UX copy and how not to let it become stiff and robotic (read: boring.)

Content Strategy

Breaking Down Silos: A Unified Approach to Effective Content Strategy

by Tina Kister

Tina Kister of Teladoc on the artificial boundary that exists between marketing communication and technical communication and how to avoid it.

Data

What Do the New Data Privacy Rules in Europe Mean for Marketers?

by Jodi Daniels

Marketers, product managers, and user experience professionals need to understand how GDPR will affect them and how to prepare.

Content Strategy

Native Advertising/Sponsored Content Fact Sheet

by Content Science

Get facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.

Partner Whitepapers

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

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