Technology
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AI is Not the Silver Bullet to Defeat Your Marketing Monsters
by Brandon AndersenIf you’ve been flirting with the idea of implementing any form of marketing AI into your martech stack, here are some things you should look out for.
SEO Fact Sheet 2018 Edition
by Content ScienceSort the truth from the myths about SEO with this updated fact sheet from Content Science Review.
Social Media Fact Sheet 2018 Edition
by Content ScienceFrom a content standpoint, investing in social media is not optional; it’s a necessity one cannot afford to ignore.
An Alchemist’s Quest: Designing the Enterprise Content Model
by Marie GirardIBM built an enterprise content model that turned masses of obscure content into a manageable business asset, driving growth and reducing costs.
Putting the Fun in Function: Infusing Brand Voice into UX Copywriting
by Jamie Hirthler HerringJamie Hirthler Herring of Cricket Wireless on how to infuse brand voice into UX copy and how not to let it become stiff and robotic (read: boring.)
Microsoft’s UX Design Lead Shares The Top UX Trends For 2016
by Joseph DickersonUX Lead Joseph Dickerson of Microsoft shares his perspective on the top UX design trends for 2016.
Millennial Content Consumption Fact Sheet
by Content ScienceThe distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
by Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
The Rhyme and Reason Behind the ContentWRX Index (CWI)
by Colleen JonesContent Science has launched the ContentWRX Index, the first ever index of content effectiveness. Colleen Jones explains what this index is all about.
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphics
by Dona Wong and Content ScienceData visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
Partner Whitepapers
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.