News+ Media

This report ContentWRX Index: News + Media is part of our series of in-depth reports to evaluate content effectiveness in different industries. You can read more about the rhyme and reason of the index, hereContentWRX Index: News + Media is filled with data, insights, and tips for publishers. The index centers on recognizable organizations such as Gawker, Yahoo!, BuzzFeed, and The Huffington Post.

The thoroughly researched index includes:

  • Reasons to evaluate News + Media content.
  • Comprehensive data and analysis of content from 10 News + Media organizations and data collected from more than 120 participants.
  • Explanation of the six dimensions of the ContentWRX evaluation process, which include:
    • Discovery/Findability
    • Accuracy
    • Polish
    • Relevancy
    • Usefulness
    • Influence
  • Practical tips for improving content intelligence and applying best practices.
  • Summary of the data, which sheds light on what content dimensions are working well and what content presents opportunities to improve.
  • Helpful resources, infographics, and examples alongside key takeaways.
  • ContentWRX Index: News + Media is a resource you can use to:
    • Give your clients sound advice.
    • Educate your team(s) on content best practices.
    • Spark ideas for content initiatives or client pitches.
    • Make the case for improving or changing your content approach.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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