Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
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Health Content Fact Sheet
By Content ScienceThis collection of key facts and expert insights about health content includes content from Pew Research, Edelman, Forrester, and Colleen Jones.
Webinar Recording: 5 Ways to Evaluate Content Effectiveness with ContentWRX
By Content ScienceDiscover five approaches to evaluating content effectiveness and how advanced ContentWRX features can help.
Content Effectiveness Tips Webinar Recording
By Content ScienceDoes your content work? In this webinar, Content Science founder Colleen Jones reviews top content effectiveness tips.
How to Benchmark Your Content Effectiveness Using ContentWRX
By Content ScienceContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
Content Accuracy: A Starter Guide
By Content ScienceUse this starter guide to learn how to begin improving content accuracy.
Popular Topics
Content Strategy
Developing approaches, plans, and more to achieve a content vision.
Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
Events, Resources, + More
Workshop: Are You Ready for AI?
Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.
Course: Prompting Text Generative AI
Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.
Webinar: Benchmarks for Content Effectiveness
It's not about more content. It's about more effective content. Gain tips based on Content Science's unique research + experience.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.