Are you ready to start measuring how effective your content is? Use these content effectiveness measurement worksheets to assess where you stand and what more you need to do.

The six dimensions of content effectiveness are:

  • Discovery: How do users discover content? Do users find the content they need?
  • Accuracy: Do they perceive the content as accurate?
  • Polish: Do users perceive the formatting and design of the content to be a high level of quality?
  • Relevance: Do they perceive the content as serving their needs or interests?
  • Usefulness: Does the content anticipate the users’ needs and enable them to complete the goals?
  • Influence: Do users take action or make a decision after viewing the content?

You can use the content effectiveness measurement worksheets to:

  • Rate how your content is performing across the six dimensions of content effectiveness and note whether you are measuring your content’s performance within each dimension.
  • Determine your content evaluation risk level.

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The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

Last Updated: March 24, 2021

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