Content Science released an in-depth report about content operations in 2021: What Makes Content Operations Successful? This report shares our analysis of data collected from more than 100 leading content professionals with diverse organizations. We shed light on the current state of content operations and what differentiates the most mature and successful.

The findings cover five key areas of content operations:

To help you dig deeper into each area, we are publishing a briefing series covering success factors and key takeaways. This briefing reviews Content Evaluation and Measurement.

Learn how organizations are evaluating content effectiveness and are reaping the rewards. And explore the types of measurement challenges many companies still face. For example. more companies are struggling to evaluate content, with 65% saying they aren’t doing it at all, up from 2017.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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