Content Effectiveness
Content effectiveness is how well content enables customers or users to achieve their goals, while also achieving your goals. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Featured
4 Surprising Ways Content Can Show, Not Just Tell, Your Corporate Purpose
By Colleen Jones and Content ScienceLearn how content effectiveness at scale is critical to maximizing the benefits of corporate purpose while minimizing risks like litigation.
Make Your Content Findable or Die
By Colleen JonesWhen your company fails to make content findable, you risk much more than a minor inconvenience to your customers, new research shows.
How to Measure Content Effectiveness
By Content ScienceHow do you measure content marketing success? Get easy-to-follow steps to learn how to measure content effectiveness.
Content Effectiveness Tips Webinar Recording
By Content ScienceDoes your content work? In this webinar, we explain what content effectiveness is and how to improve yours based on data from ContentWRX.
Health Content Fact Sheet
By Content ScienceThis collection of key facts and expert insights about health content includes content from Pew Research, Edelman, Forrester, and Colleen Jones.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
Content Usefulness: A Starter Guide
By Content ScienceIs your content helping users or customers achieve their goals? Use this starter guide to learn how to begin improving content usefulness.
4 Surprising Ways Content Can Show, Not Just Tell, Your Corporate Purpose
By Colleen Jones and Content ScienceLearn how content effectiveness at scale is critical to maximizing the benefits of corporate purpose while minimizing risks like litigation.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
5 Secrets of Content Ops Success: Webinar
Learn how the most successful organizations scale and mature content operations. Based on our research with 700+ content leaders and professionals.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.
Course: Prompting Text Generative AI
Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.