Our latest content operations study with 109 content professionals answers that question and much more. If you’re new to content operations, you can get an overview from this article. Understanding the current state of content operations starts with understanding our maturity model.
Content Science developed a maturity model to represent different levels of content operations sophistication, as I explain extensively in The Content Advantage. Let’s walk through the levels briefly.
|Chaotic||No formal content operations, only ad hoc approaches|
|Piloting||Trying content operations in certain areas, such as for a blog|
|Scaling||Expanding formal content operations across business functions|
|Sustaining||Solidifying and optimizing content operations across|
|Thriving||Sustaining while also innovating and seeing return on investment|
We asked content professionals around the world in a variety of industries and sectors to complete a brief survey about their content operations. We used the answers to identify their maturity level. We also asked a range of questions about their success with content and what exactly their content operations entail.
Not very. This pie chart shows 46% of organizations are at levels 1 and 2, the earliest stages of content operations maturity. Compared to our 2017 update, more organizations are at these low levels.
If you feel your organization is getting some things right about content operations, keep going because you’re cultivating a huge advantage over other organizations. And in the age of accelerated digital disruption, I cannot overstate the value of that advantage.
A lot! Even though the fact more organizations are immature is a step back, we also know much more about what makes content operations successful. So, if I had to sum up the current state of content operations, I’d say two steps forward and one step back.
We share some of the top findings across elements like content roles and process, content vision, evaluating content effectiveness, and using content technology in this executive summary, What Makes Content Operations Successful?
We also updated the material in our Content Leadership and Operations certification over at Content Science Academy. And don’t miss our upcoming workshop Leading Content Teams and Operations, which will feature some of the detailed findings.
If you’re curious about your own organization’s maturity level, you can take this brief Content Operations Assessment to get immediate feedback and a PDF version of the latest executive summary report.
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