To succeed with content and sustain success, you must evaluate content effectiveness. But evaluating content effectiveness can be fraught. A tool like ContentWRX makes gathering, analyzing, and acting on feedback easier so that your customers or users can achieve their goals while also achieving your organizational goals.

 

In this webinar, Content Science founder Colleen Jones shares:

  • Real examples of ContentWRX scores 
  • How to use testing within ContentWRX to evaluate content effectiveness 
  • The role of microanalytics to determine the “why” behind testing results 
  • How ContentWRX insights help build content effectiveness strategies 
  • Why ContentWRX effectiveness measurements yield results

To access the full video and download the presentation, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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