Content intelligence matters in today’s world, but if you have experienced highs and lows when it comes to measuring content, you’re not alone. This panel discussion reveals the challenges, opportunities, and successes different content leaders from The Home Depot, Wolters Kluwer Health, and Expedia have experienced.
Hosted by Colleen Jones, this session covers essential aspects of content intelligence, including the case for measuring content, how content measurement impacts governance, methods and tools for measuring content and assembling content intelligence. A transcription is available upon request.
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Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.