Content intelligence matters in today’s world, but if you have experienced highs and lows when it comes to measuring content, you’re not alone. This panel discussion reveals the challenges, opportunities, and successes different content leaders from The Home Depot, Wolters Kluwer Health, and Expedia have experienced.
Hosted by Colleen Jones, this session covers essential aspects of content intelligence, including the case for measuring content, how content measurement impacts governance, methods and tools for measuring content and assembling content intelligence. A transcription is available upon request.
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