Content intelligence matters in today’s world, but if you have experienced highs and lows when it comes to measuring content, you’re not alone. This panel discussion reveals the challenges, opportunities, and successes different content leaders from The Home Depot, Wolters Kluwer Health, and Expedia have experienced.
Hosted by Colleen Jones, this session covers essential aspects of content intelligence, including the case for measuring content, how content measurement impacts governance, methods and tools for measuring content and assembling content intelligence. A transcription is available upon request.
The Author
Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.
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