Meet the Panelists: Content Operations in the Age of AI Webinar

Artificial intelligence (AI) is reshaping how organizations create, scale, and deliver content. But the truth is, AI won’t deliver results without strong content operations.

That’s why Content Science has convened a powerhouse panel of content leaders from diverse industries, brands, and contexts. On October 15, they’ll join me to discuss insights from the latest update in our ongoing study of content operations—the largest such study in the world. (Watch for the related report to launch on October 8!)

I’m excited to introduce the panelists and the range of perspectives they’ll bring to content operations in the age of AI.

The Panelists

Steven Pritt
VP of Content Marketing, Thomson Reuters

Steven is an award-winning marketing executive who has built a center of excellence at Thomson Reuters that unites content marketing, creative services, social media, and SEO. Known for his innovative approach, he has modernized content supply chains with generative AI and built high-performing teams that drive engagement and measurable ROI. Expect Steven to share how AI and content ops together transform scale and efficiency in an enterprise.

Catch some of Steven’s perspective in our content predictions series, like this one.

Laura Barnes
Senior Director, Global Content, Red Hat

Laura leads Red Hat’s content team across the full content lifecycle: strategy, creation, editorial leadership, localization, SEO, and operations. With a background in both agency and in-house content, and recognition as Content Marketer of the Year by Content Marketing Institute, Laura is passionate about treating content as a critical business asset. She brings deep expertise in scaling content operations across global teams, ensuring that content is optimized and measured for impact.

Like Steven, Laura has shared words of wisdom in our content predictions series, like this one.

Cory Bennett
Senior Director, Digital Product Development, Sallie Mae

Cory is a pioneer in enterprise content strategy. At AT&T, he built the company’s first content strategy team, introducing now-standard roles like content analyst and content engineer. Today at Sallie Mae, he leads a matrixed team spanning content architecture, authoring and publishing, and martech integrations. His career embodies the evolution of content ops from ad hoc publishing to a strategic discipline—and he’ll share how to build scalable, resilient systems that keep pace with disruption.

Cory has kindly shared his view, informed by rich experience, in these articles:

• Maximizing the Impact of AI: Strategies for Effective Deployment
• Content Visionaries: Content Measurement and Evaluation at AT&T

Elizabeth Mendes
Associate Dean for Communications, Rollins School of Public Health, Emory University

Elizabeth is a seasoned communications executive who has shaped messaging across nonprofit, corporate, and news environments. At Emory, she has built a thriving communications and marketing department in under 18 months. Previously, she led teams at the Southern Poverty Law Center, the American Cancer Society, and Gallup. With roots in journalism and documentary storytelling, Elizabeth brings a public health and advocacy lens to content operations—where clarity, trust, and accuracy are paramount.

Elizabeth has generously shared the some of her approach to building her department and her communication expertise in these articles:

• Reimagining Marketing and Communications for Rollins School of Public Health
• What Is Brand Journalism?

Why This Conversation Matters

Though they lead in industries ranging from tech giants to financial services to higher education and public health, these panelists have faced similar urgent questions:

• Why do content operations matter today?
• What role does governance, vision, and measurement play in content operations success?
• How can AI advance content operations, and vice versa?
• How do you build resilience into content operations so disruption becomes opportunity, not risk?

Together with Content Science’s research team, they’ll unpack answers to these questions and more—answers that are backed by data and tested in practice.

The Research Lead

Christopher Jones, PhD
Vice President, Content Science

Chris leads the research and statistical analysis behind the research and its upcoming 2025 report, What Makes Content Operations Successful?. Prior to joining Content Science, he rose through a series of leadership roles at the CDC, culminating as Director of Evaluation, where he spearheaded task forces tackling major public health challenges. He blends rigorous research methodology with evidence-based insights to help organizations translate complex data into strategy. Chris has also expanded his expertise into AI, earning a certificate in AI Strategy for Business from UC Berkeley’s Haas School of Business. 

While many think of content operations as a way to become more efficient, Chris sees it as much more:

Strong content operations aren’t just about efficiency—they’re about resilience. Organizations with mature content ops are better prepared to adapt to disruption, scale AI responsibly, and seize new opportunities faster than their peers.

Chris will be on hand to help answer any technical questions about the research and resulting insights.

Don’t Miss It

Webinar: What Makes Content Operations Successful in the Age of AI?
Learn more or register here >

This isn’t just another AI talk. It’s the start of your roadmap to turning aspiration for content operations into action—and to realizing the potential of AI.