Follow our top tips for getting your stakeholders to buy into your new information architecture.
Use this starter guide to learn how to begin improving content influence.
Get easy-to-follow steps to learn how to measure content effectiveness.
Get key facts about Millennial audience segments and online content consumption habits.
Take a systematic approach to your content strategy by integrating the right software and utilizing content analytics.
Get facts and statistics about the growing demand for user journeys to plan content and much more.
Take a short survey to share how your work has been impacted by the COVID-19 crisis.
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
Make better content decisions with a system of data + insight.