Content Strategy
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Content Predictions and Plans for 2021

By Content Science

Get insights from content thought leaders about their content predictions and plans for 2021.

Credibility + Trust
fake news on cell phone

In Content, Can We Trust? Fighting Disinformation with Content Ethics

By Colleen Jones

Get the opinion of The Content Advantage author Colleen Jones on fighting disinformation and restoring trust through content ethics and policy.

Person editing content

Leading Content Change In a Huge, Regulated Organization

By Stacey Martin

Leading content change is challenging—get advice from Blue Cross and Blue Shield of North Carolina’s Content Strategist.

Content Strategy
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Highlights from Crucial Content Facts

By Content Science

Get a sample of our 50 important content facts for 2020 and beyond.

Content Operations
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What Is a Content Playbook?

By Colleen Jones

Get the essentials about what a content playbook is, why you need it, and its basic elements.

Partner Whitepapers

4 Checklists to Take Your Content Strategy to the Next Level

Get four crucial checklists to elevate your content strategy from bland to brilliant.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

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