Usefulness
Usefulness is a key element of Content Effectiveness. Usefulness is content means customers perceive the content as useful or helpful.
Content Usefulness: A Starter Guide
By Content ScienceIs your content helping users or customers achieve their goals? Use this starter guide to learn how to begin improving content usefulness.
Content Usefulness: A Starter Guide
By Content ScienceIs your content helping users or customers achieve their goals? Use this starter guide to learn how to begin improving content usefulness.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision
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Content Operations
Managing content activities as effectively and efficiently as possible
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Content Effectiveness
Whether content enables people to achieve their goals, while also achieving your goals
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Partner Whitepapers
Heretto + ContentWRX
Together, Heretto and ContentWRX offer a complete, end-to-end solution that gives you the power to control your content cycle from start to finish.
Content Strategy for Marketing
You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.