Content Effectiveness

Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It

By Andrew Johnson and Colleen Jones

Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.

Metadata + Taxonomy
how to develop content taxonomy

How to Develop a Content Taxonomy

By Content Science

Learn the steps you can take to create a content taxonomy to organize your content effectively and help users find your content more easily.

Content Strategy
content strategy puzzle

Content Strategy at a Startup: A Q&A With MyUTI’s Megan Henken

By Megan Henken and Content Science

Megan Henken, co-founder of femtech startup MyUTI, shares insights into leading and evolving content strategy within a startup.

Metadata + Taxonomy
Two people working on content taxonomy

What Is a Taxonomy for Content?

By Colleen Jones

Get the basics about what a taxonomy for content is and the benefits for your organization and customers / users.

Content Effectiveness
Two employees measure content effectiveness of a website

How To Measure Content Effectiveness

By Content Science

How do you measure content marketing success? Get easy-to-follow steps to learn how to measure content effectiveness.

Partner Whitepapers

Heretto + ContentWRX

Together, Heretto and ContentWRX offer a complete, end-to-end solution that gives you the power to control your content cycle from start to finish.

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

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