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Does your content work for your users or customers? Sooner or later all of us face that question. It sounds easy, but getting to the bottom of content effectiveness often seems impossible.
In this video—recorded from a presentation given in Seattle with attendees from NASA, Amazon, Portent, and Seattle startups—Colleen Jones sheds light on how to answer this thorny question.
She breaks down the six key dimensions of content effectiveness, tips for measuring it, and examples of applying insights from it to content strategy and more. Armed with this knowledge, you’ll be able to determine whether your content programs are hitting the mark.
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