Does your content work for your users or customers? Sooner or later all of us face that question. It sounds easy, but getting to the bottom of content effectiveness often seems impossible.

In this video—recorded from a presentation given in Seattle with attendees from NASA, Amazon, Portent, and Seattle startups—Colleen Jones sheds light on how to answer this thorny question.

She breaks down the six key dimensions of content effectiveness, tips for measuring it, and examples of applying insights from it to content strategy and more. Armed with this knowledge, you’ll be able to determine whether your content programs are hitting the mark.

To watch the full video, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Colleen Jones is the author of The Content Advantage and founder of Content Science, a growing content intelligence and strategy company based in Atlanta GA. Content Science owns Content Science Review, Content Science Academy, and the content effectiveness software ContentWRX.  She also is the former Head of Content at Mailchimp. Colleen regularly consults with executives and practitioners to improve their strategy and processes for content.

Follow Colleen on Twitter at @leenjones or on LinkedIn.

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