Since our recent infodemic, I’ve embraced fighting misinformation mayhem as a mission. And fortunately I’m not the only one. There are many promising developments. At the same time, we’re learning more about the consequences of misinformation and disinformation. The Content Science team and I have rounded up what’s happening to share with you so we can both celebrate progress and realize how much work lies ahead.

Reach and Impact of Misinformation / Disinformation

Preventing Misinformation / Disinformation

We’re seeing more results from research exploring techniques to stop it and more perspectives from a range of stakeholders.

Improving Online + Civic Literacy

Fact checking sites like Politifact and Snopes are still going strong (thank goodness), and more organizations are working to help people recognize or sidestep misinformation.

Increasing Accountability for Platforms + Industries

I’m never in favor of excessive regulation. But we can’t have the free-for-all we witnessed during the pandemic on social media and with crypto. So I’m glad to see more steps toward accountability for platforms and industries that have proven they can’t govern themselves effectively.

So, cheers to the progress we’re making in understanding and fighting misinformation. I look forward to more.

The Author

Colleen Jones is the president of Content Science and a recognized expert on content, AI, and digital transformation, advising top organizations around the world such as Dell, Thompson Reuters, and The Home Depot. The author of the top-rated book The Content Advantage (third edition), Colleen hosts conversations with senior leaders on the Content Powers AI podcast.

A passionate entrepreneur, Colleen has led Content Science to conduct the world’s largest ongoing study of content operations and AI, develop the patented ContentWRX evaluation system, and architect the AI superagent ContentIQ.

She served as head of content at Mailchimp during its transformation into a marketing platform and eventual $12 billion acquisition by Intuit. Colleen also led customer experience transformation at AT&T and the CDC. Sharing insights based on her experience and her firm’s research,  she is a frequent contributor to business and technology publications and podcasts as well as a top LinkedIn Learning instructor. Follow Colleen on LinkedIn.

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