Influence
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Millennial Content Consumption Fact Sheet
by Content ScienceGet key facts about Millennial audience segments and online content consumption habits.
Framing Reward Is As Important As the Reward Itself
by Nir EyalFraming reward is as important as the reward itself and loyalty matters.
Facing the Dark Side of Influential Web Content
by Colleen JonesContent is a force. Learn how to avoid the dark side of influential web content by walking through two examples.
Delta Offers Lessons in Content Scaling
by Colleen JonesColleen Jones explains what we all can learn from Delta's approach to content scaling.
To Reach Your Audience, Less Content is More Content
by Martha Dennis and Content ScienceUGA's Terry College of Business learned that less content can be more by cutting through the noise, spotlighting key information and focusing on audiences.
Millennial Content Consumption Fact Sheet
by Content ScienceGet key facts about Millennial audience segments and online content consumption habits.
Quality Content + Quality Advertising = Better Influence
by Colleen JonesNeilsen research illustrates how to gain better influence by advertising on websites that attract the right people through quality content.
Influencers vs Influence (or, A Clue to Clout)
by Colleen JonesLessons on influence, how people identify with influencers online, and what organizations or brands can should do about it.
The Argument Advantage
by Colleen JonesPeople turn to digital content for help with decisions. One of the best ways to help your customers decide is to articulate a valid and sound argument.
To Reach Your Audience, Less Content is More Content
by Martha Dennis and Content ScienceUGA's Terry College of Business learned that less content can be more by cutting through the noise, spotlighting key information and focusing on audiences.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.