Influence
Featured
Millennial Content Consumption Fact Sheet
by Content ScienceThe distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
Framing Reward Is As Important As the Reward Itself
by Nir EyalFraming reward is as important as the reward itself and loyalty matters.
Facing the Dark Side of Influential Web Content
by Colleen JonesContent is a force. Learn how to avoid the dark side of influential web content by walking through two examples.
Delta Offers Lessons in Content Scaling
by Colleen JonesColleen Jones explains what we all can learn from Delta's approach to content scaling.
To Reach Your Audience, Less Content is More Content
by Martha Dennis and Content ScienceUGA's Terry College of Business learned that less content can be more by cutting through the noise, spotlighting key information and focusing on audiences.
Millennial Content Consumption Fact Sheet
by Content ScienceThe distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
Quality Content + Quality Advertising = Better Influence
by Colleen JonesNeilsen research illustrates how to gain better influence by advertising on websites that attract the right people through quality content.
Influencers vs Influence (or, A Clue to Clout)
by Colleen JonesLessons on influence, how people identify with influencers online, and what organizations or brands can should do about it.
The Argument Advantage
by Colleen JonesPeople turn to digital content for help with decisions. One of the best ways to help your customers decide is to articulate a valid and sound argument.
To Reach Your Audience, Less Content is More Content
by Martha Dennis and Content ScienceUGA's Terry College of Business learned that less content can be more by cutting through the noise, spotlighting key information and focusing on audiences.
Partner Whitepapers
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.